Listing Optimization
A Comprehensive Guide to Amazon Listing Optimization 2020
It’s no mystery that having a powerful listing is very important. Amazon, a marketplace....
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We’ll answer any questions you have and, when you’re ready to proceed, you can choose the right package for your needs.
Our team of SEO specialists study your particular market and competition to identify the best possible short- and long-tailed SEO keywords for you.
Based on the Keyword Research and Competitor Analysis, our professional copywriters compile the best features and benefits for your product into bulleted lists and elaborate product descriptions, all with a subtle nuance of sales writing.
Customer satisfaction is our top priority! All our clients get the chance to review and give feedback before a final round of revisions.
Note: All clients will have exclusive access to our AMZ One Step VIP community.
Amazon listing optimization is the cornerstone to selling success, improving everything from search rankings to traffic to conversions. But it takes more than just good writing and keyword research — the best Amazon listing optimization services understand the AMAZON RANKING ALGORITHM. When you use our Amazon product listing optimization services, you get access to more than just top-level sales writers and SEO specialists. You also get our Amazon expertise, with a deeper understanding of how to leverage the Amazon ranking algorithm.
Just look at what our Amazon listing optimization services can do for you:
When creating an Amazon product listing, it's essential that the copywriting reflects your brand. Therefore, we go above and beyond for data collection while considering your target audience, top competitors, and product specifications.
We explore various sources of information before writing. Our sources include the detailed questionnaire form, raw product images, good and bad reviews on Amazon, Q&A from competitors' listings, and Amazon Editorials. We don’t just rely on Amazon-focused information. Focusing on external sources of information such as your website, Google, Quora, Reddit, eBay, and YouTube are equally profitable. Overall, the data we gather helps shape your brand's online presence on Amazon.
We conduct thorough and in-depth research to choose your direct competitors using brand analysis report, Helium10 Xray and search page results. The selection is based on comparing estimated monthly revenue, selling price, ratings, reviews, sales trend, USPs, item quantity, and more—Creating a complete picture of your product VS most relevant competitors.
The goal is to reach the targeted audience and create your product's discoverability on Amazon. After identifying the top competitors in the niche, we use data-driven tools like Helium 10’s to get an accurate list of keywords related directly to your products. From here, our SEO experts will run custom filters to finalize a set of highly relevant keywords to be used in copywriting.
We're experts at writing product listings specifically tailored for your audience. Our deep understanding of the target consumer, pain points, and benefits allows us to create a listing that is more than just a compilation of features. Instead, we deliver information with persuasive language designed specifically around USPs to encourage faster buying decisions.
Following up, we integrate relevant keywords into the copy to maximize your product’s presence in Amazon search results. Furthermore, we include optimized Search Terms and Subject matter for the backend.
After we have completed and optimized the listing copywriting, we do a final review to make sure the copywriting doesn’t include any unintended grammatical or spelling errors. Once reviewed by the project manager who has been in contact with you comes the submission part. We deliver you the copy in the form of a Google Excel Sheet that you can easily share with your team & copy and paste all text into Amazon.
Keywords are one of the most important aspects when it comes to ranking on Amazon. When you optimize your listing with relevant keywords, it increases the chance for visibility and can help rank higher in search engine results. The higher the rank the higher chance you have at getting noticed by potential customers and visitors. Customers who because of the benefit-focused sales copy especially written with consumer behavior in mind, will more likely click “Add to Cart” on your product(s). When it comes to ranking, having your Amazon listing optimized with properly indexed relevant keywords will also help maximize the organic rankings of the product for those specific keywords.
Moreover, you might be surprised how many more people could be reached with your marketing campaign if you paid more attention to the quality of your copy writing as well. What would happen? Every dollar invested into ads might return two or even three times what would otherwise be lost on an mediocre ad listing, meaning the return-on-investment would easily make up for any losses from not having enough impressions during that time period!
Therefore, optimize your Amazon product listing to increase your overall ROI.
here are the answers of the most common questions we asked from our valued customers.
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