Buying things online, especially on Amazon, is becoming more popular. The website lets people shop from home and offers a lot more options than stores.
You can’t try the item on your own when you shop online, which is one of the problems. To figure out how good something is, makes it very hard. Or will you be let down when it gets to your house? Is it as good as the seller says it is?
This is why reviews on Amazon are so important for people who sell things. It helps people decide if a product is worth buying by showing them what other people think about it.
Read More:How Attractive Product Packaging Improves Amazon FBA Reviews?
By using email, you can talk to current, past, and potential buyers. Plus, you can use email to get more reviews on Amazon, and you can send out ads, new product information, and helpful hints. Create a group of known users for the best results.
You know these people bought your goods, so your email will make sense when it reads their inbox. Anyone on your list will probably unsubscribe in unusually high numbers if you send them an email. When asking Amazon for a review, don’t forget to ask for any comments.
Wanting only good reviews on your product page might be what you want, but asking for only good reviews can turn people off from your brand. As a result, Amazon shoppers may become less likely to buy your goods. Bad reviews are wanted.
Over 82% of shoppers look for bad reviews, according to one study. Further research showed that people are 85% more likely to buy when they read bad reviews. Individuals desire to know what is flawed in your product as it aids them in choosing whether to buy it or not.
Social networks like Facebook, Instagram, and Twitter let your business connect with the people it wants to reach. Find more reviews on Amazon by using the followers you already have on social media or by promoting and advertising on social media.
Just give your followers a link to your goods and ask them to leave feedback on Amazon. Others could write a status asking people to say what they like best about your offering. Then, you can reply to those comments by thanking the person who left a comment and asking them to write a review on Amazon.
Customers can write reviews on Amazon even if they haven’t bought the item from Amazon, so this is a great way to get Amazon reviews. Reviewers can be people who bought your goods somewhere else, like on your website.
People love social media as a way to get more reviews on Amazon if you have a product or business that people love. Remember that you want all feedback, good or bad.
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When you first unbox a product, your initial reaction is crucial. It sets the tone for the rest of your Amazon FBA review. This is the moment when you see the product in its raw, untouched form, and your instincts kick in.
These first impressions are often what many potential buyers are looking for when reading Amazon FBA reviews, as they offer an unfiltered, genuine reaction to the product.
Your first encounter with the product will likely be its packaging. Does it look professional? Is it sleek or too bulky? How easy was it to open? If you’re reviewing a tech gadget or something fragile, was it packed securely to prevent damage during transit?
For example, imagine you’re reviewing a pair of wireless earbuds. Upon unboxing, you notice the lifestyle images on Amazon showed a premium-looking product, but the actual packaging feels cheap and flimsy.
This contrast between expectation and reality is vital to mention in your review. If the packaging was sturdy and well-designed, you might feel more reassured about the quality of the product itself. If not, it could plant a seed of doubt.
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Once the product is in your hands, take note of how it feels. Is it sturdy or does it feel cheaply made? This is particularly important if you’re reviewing a physical item like a smartphone case or kitchen gadget.
For example, you might unbox a leather wallet that looks luxurious in the listing images but feels plastic-like to the touch.
Here, it’s important to describe that feeling honestly, as Amazon FBA sellers often use polished marketing images to show their products in the best light. Potential buyers need the truth about what they’re really getting.
Now that the product is unboxed and in your hands, test its basic functionality. If it’s a tech gadget, does it power on smoothly? If it’s a kitchen tool, is it easy to handle? This immediate usability test is a huge factor in first impressions.
For instance, say you’re reviewing an electric blender. You take it out of the box and plug it in, but it fails to turn on.
Even though the listing images showed a powerful, user-friendly device, this failure would be critical in your Amazon FBA review. Likewise, if the blender works perfectly on the first try, your confidence in the product will grow.
A lot of times, we judge products based on how they were advertised in the listing images on Amazon FBA. Were the colors, materials, and sizes accurate? This comparison between what’s promised and what’s delivered is essential for any review.
For example, if you’re unboxing a pair of shoes, did they match the size and color displayed in the listing images? If the shoes felt comfortable right out of the box, that’s a plus. But if they were too tight or the color was off, that’s definitely something to mention.
The first few moments after unboxing can heavily influence your overall opinion of a product. While it’s important to thoroughly test and use the item before finalizing your review, your initial reaction can’t be ignored.
Potential buyers reading your Amazon FBA review are looking for those honest first thoughts to help guide their purchase decisions.
In the long run, your first impression can either set the product up for success or raise concerns. For example, a well-packaged product with thoughtful design and functionality will likely lead to a positive overall review. Conversely, if your first impression was poor, it might make you more critical during your full evaluation.
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You purchase a fitness tracker from Amazon FBA, and based on the listing images, you expect it to be lightweight, sleek, and user-friendly. Upon unboxing, you find that while it does look good, the band feels too stiff, and the display isn’t as bright as shown in the listing images.
Your first impressions might be something like: “The tracker looks stylish and modern, but the band is a bit uncomfortable, and the screen is duller than expected. I’m curious to see how it performs during workouts.”
Writing about a product to solve some problem should start by stating what problem you’re trying to handle and how you feel when you encounter that problem. For instance, if you had bought a laptop cooling pad because your gadget heats up and then slugs when you worked on it for more than four hours, state so.
You should then state how the cooling pad solved the heating issue after use, thus enabling you to work longer with no disturbances. That makes it relatable by adding that personal touch to the product and showing the practical benefits likely to be derived from it in action.
Example:
“My laptop used to overheat within an hour of work, causing serious slowing down. I bought this laptop cooler from Amazon FBA, and the difference was immediate. It kept my gadget cool due to the fans, enabling me to work for hours without any hiccups in its performance.
While the product’s main image viewed at the Amazon listing was sleek, what mattered more was the efficiency with which it managed to resolve the problem of overheating. My work days seem much smoother now, with a high-performing laptop.”
This will give it more meaning to the buyer than images shown in a listing when one is able to show how a product solves an existing problem in life.
This will give fantastic visual feedback, showing how the product works in real-time. Suppose you have been asked to review some kitchen appliances. You could just tell that it works great, but even better would be taking a video of your cooking lunch with it. Users will appreciate seeing for themselves just how intuitive and efficient the product is. This is also a good way, if you are managing your products via Amazon FBA, to show the products you are selling and exactly how they meet customer’s needs.
You can use side-by-side comparison shots if you are reviewing a product and comparing it with another. This works great for listing images, especially in competitive categories.
For example, when reviewing a pair of running shoes, you might picture the new shoes next to any other pair you have previously used, showing the differences in build quality, design, or comfort.
You can do this by highlighting the key features of the product with the help of detailed photos. If you have bought a multi-functional backpack, then you may shoot individual shots of its different compartments and show how much it can hold.
For FBA sellers, this is a great opportunity to clear off most of their customer doubts as buyers on Amazon get a clear view of the product.
Short video tutorials go a long way in explaining products that may require some explanation. If the product requires assembling, then record yourself assembling it step by step. You do not need professional editing software; even a smartphone video can go a long way in helping future buyers.
The same technique helps Amazon FBA sellers show how easy their products are, or how intuitive.
This is especially true in cases of product review that require a closer inspection of the craftsmanship, such as watches or jewelry; close-up shots will guarantee the prospects about their quality. Shoot with a high-resolution camera or get these shots using your smartphone’s macro feature.
Close-up listing images in reviews can turn into a major differentiator, and more so for Amazon FBA sellers looking to push high-quality products.
Sometimes, it is not the quantity of the photos but how creative you get with it. Take a product, say a furniture item, and shoot it from different angles to show how it would fit in a room.
This is quite useful for Amazon FBA sellers in terms of showing what the product would look like in many other real-life settings when trying to entice a customer.
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When it comes to purchasing decisions on Amazon, comparing the product with alternatives you’ve tried is an effective way to provide meaningful reviews. Whether you’re reviewing gadgets, clothes, or household items, sharing your experiences with different products can guide potential buyers.
Here’s how you can craft a detailed comparison, especially focusing on Amazon FBA products, listing images, and key features that stand out.
Let’s say you’re reviewing a fitness tracker that you purchased through Amazon FBA. In your review, you can compare it with another tracker you’ve used in the past.
For instance:
This type of comparison allows you to highlight the strengths and weaknesses of both products, offering a balanced perspective for potential customers.
Another example could be a review of a coffee maker. Suppose you’ve recently bought a coffee maker from Amazon FBA but have also used a similar product in the past.
Here’s a sample review:
“The DEF Coffee Maker, which I ordered through Amazon FBA, arrived within two days and was packaged well. In comparison to the GHI Coffee Maker I previously owned, the DEF model heats up much faster and has more intuitive controls. However, the GHI Coffee Maker produced slightly richer-tasting coffee. Additionally, the listing images for the DEF model didn’t fully capture its size, which was smaller than expected.”
Here, the customer would benefit from knowing the performance and visual differences between the two coffee makers, helping them make an informed decision.
The majority of Amazon customers scrutinize a detailed review about a product’s value for money and its overall satisfaction.
In this way, customers can identify whether the item will be worth their investment or not, especially when customers depend upon the listing images with descriptions to make their selection. Now, how will you go about breaking this important reviewing component?.
One of the things you would want to know first is whether the product lives up to expectations for its price. Take, for instance, a high-end blender costing $100. For a high-end blender, is its performance unmatched compared with other blenders in the market?
Did it arrive as advertised in pictures from the listing? You would compare your expectations with actual performance to decide whether or not you are getting value.
Other ways of offering value-for-money insights would be discussing how the item stacks up against other competitors. If you have tried similar items, you can pinpoint why this particular one stood out from the rest.
Let me put it this way: reviews like these can considerably help an Amazon FBA seller, much so when they can underline something that differentiates their product from its competition or makes it superior in functionality.
Long-term satisfaction with a product will often relate to how well the product lasts. A durable item that holds up over time will add a great deal of value. If you have purchased a backpack that looks brand new after a year of extreme use, make sure to mention it.
You can explain how the product’s longevity adds value to owning the product, especially if it is indicative of the quality shown in the listing images.
With Amazon FBA, many of the products might ship out fast and look great when they actually get here, but it is the durability that really shows if they are worth the price over a long period of time.
If it’s added value that the product can serve several functions, be sure to mention this in your review. Example: “I love how this blender works for smoothies, soups, and even grinding coffee beans. It’s truly a multipurpose gadget worth every penny of its $150 price tag.”
While Amazon FBA sellers might indicate such versatility with detailed listing images, your experience as a user adds a level of credibility and insight for potential buyers.
Lastly, comment on whether the product lived up to your expectations or even went above and beyond them. Was this product a convenience, a great thing to have, to bring you happiness or ease in your life?
This overall satisfaction will affect if this was a good purchase. “I’m very happy with this purchase! The product came exactly as shown in the images from the listing and performed even better than expected.”
Example of Real-World Review
Let us give you an example: You purchased a portable Bluetooth speaker from an Amazon seller who used Amazon FBA. You can write in your review something like this:
To foster honest reviews, encourage customers to share their genuine experiences. After a purchase, follow up with a polite email requesting feedback. For example, you might say, “We hope you’re enjoying your new product!
We would appreciate it if you could take a moment to share your thoughts.” This approach shows you value their opinion and are open to constructive criticism.
When requesting reviews, ask customers to comment on specific features of your product. For example, if you sell kitchen gadgets, prompt them to discuss ease of use, effectiveness, or design. This guidance helps ensure that reviews cover various aspects, contributing to a more balanced perspective.
Negative reviews can be an opportunity for growth. When you receive constructive criticism, respond professionally and thank the reviewer for their feedback.
This not only shows potential customers that you care but also encourages more honest reviews in the future. For instance, a response like, “Thank you for your feedback! We are continuously working to improve and appreciate your insights,” can foster trust.
Incorporate high-quality product images that accurately represent your product. Clear visuals help set realistic expectations, making it less likely that customers will leave negative feedback due to misunderstanding.
For example, if a product has specific dimensions, show it alongside everyday items for scale. This helps customers visualize the product accurately.
Authenticity resonates with buyers. Share your journey as a seller and your passion for the product. When customers understand the effort behind the product, they may feel more inclined to leave balanced reviews.
For instance, a brief story about why you started your business can foster a connection with potential buyers.
Engaging with customers after their purchase can encourage reviews. Send a personalized message thanking them for their purchase and inviting them to share their thoughts.
For example, “We hope you are loving your new [product name]. Your feedback means the world to us!” This shows you value their opinion and promotes honest reviews.
Regularly monitor reviews to identify trends or recurring issues. If multiple customers mention a specific flaw, address it in future product iterations. By demonstrating that you listen to feedback, you encourage more balanced reviews.
For instance, if customers mention that your product could use clearer instructions, consider adding an instructional video to your listing images.
Amazon FBA can significantly enhance the customer experience by ensuring timely deliveries and hassle-free returns. A smooth shopping experience often translates into positive and balanced reviews. Ensure that your products are well-packaged and arrive in excellent condition, as this reflects on your brand’s commitment to quality.
Highlighting positive reviews can encourage others to leave feedback. Feature some of your best reviews in your marketing materials or on your social media platforms. For example, share a customer’s testimonial that praises your product’s quality and effectiveness.
This recognition not only encourages others to leave reviews but also builds a sense of community around your brand.
Hi there! I’m the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I’m not writing or working on projects.
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