Enhanced brand content (EBC) allows to preset your brand content making the users believe that your brand is reliable. There is a unique identification id in Amazon assigned to all the products. This is known as ASIN (Amazon Standard Identification Number). For example, your brand sells household products like spoons, utensils, etc. An ASIN is added to spoons, utensils and other items you sell. EBC can be added only to the ASINs paired with your brand.
Steps to add EBC for your product:
Step1: Choose the template you prefer:
In the Amazon Seller Central, go to “Advertising” section and then click on “Enhanced brand content”. Enter the Stock Keeping Unit (SKU) of the product. You can choose the preset templates for EBC or choose a new template for your brand. You can change the text, images, charts, graphs and specifications. Make sure you use the relevant high-quality images for the product.
Step 2: Add the content:
This step allows you to add the Enhanced Brand content for your product. Develop the content along with the images that can accompany the content. Take time to write those content, add some keywords to the content after completing the Amazon Keyword Research. Make the content eye catchy. Try to bullet out the points you need the users to see. You can see the preview of the content when you are done with editing and publishing. There are some words that the Amazon Sellers Central doesn’t allow the user to use. The words like Guarantee, 100% cash back are not allowed in the Amazon Enhanced Brand Content section.
Step 3: Watch out for the results:
Once you have posted the content, you need to check the result of the content you posted. The important factors you need to look at are:
Keeping an eye on the conversion rates help to have a look at how the Enhanced Brand Content worked. You can check the conversion rates and sales velocity by going to the Reports menu, select Business Reports from the drop-down box and click the Sales and Traffic option in Amazon Seller Central.
Introduction You cannot just upload your product listing without a care in the world, leaving…
Introduction The Amazon marketplace is saturated with thousands of stock product images with minimal editing.…
Yes people, we are nearing what one day may very well become an internationally recognized…
Buying things online, especially on Amazon, is becoming more popular. The website lets people shop…
The Amazon FBA landscape is rapidly evolving as we get closer to 2025. Consumer preferences…
A well-designed Amazon storefront helps create a consistent and recognizable brand image that fosters trust…