As 2024 comes to a close, Amazon has made changes to its policies that are meant to clarify products, protect customers, and improve the shopping experience overall. These changes make the rules stricter, but they also open up opportunities for Amazon FBA sellers who are ready to learn and do well with the new rules.
No matter how long you’ve been selling or if this is your first time, you need to know about these changes to stay compliant, keep your listings up to date, and build trust with buyers.
From updated documentation requirements to tighter restrictions on claims and certifications, Amazon is raising the bar for what it takes to sell dietary supplements on its platform.
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Dietary supplements now become one of the fastest-growing e-commerce categories, with millions turning to Amazon for vitamins, herbal remedies, and wellness products. The soaring demand is reflected in the growing responsibility-cum-accountability that these products must be safe, high-quality, and transparent.
Amazon 2024 policy updates reflect this commitment to a safer, more reliable marketplace for both the consumer and the Amazon FBA seller.
Given that more consumers are depending on supplements for health, Amazon has realized the need for greater regulation to ensure customers do not receive counterfeit or unsafe products.
While one of the major reasons for changing Amazon’s policy is growing concern over counterfeit supplements, over the past several years, the platform has been criticized for allowing unverified Amazon FBA sellers to list products with questionable origins.
These counterfeit products injure consumers while sullying Amazon’s reputation as a marketplace. By introducing policies, Amazon is striving to guarantee that all dietary supplements offered through the website are genuine, safe, and from a reputable Amazon FBA seller.
For instance, it demands proof of authenticity, such as Certificates of Analysis by accredited laboratories from the Amazon FBA seller.
In fact, Amazon, as a company, has always taken consumer safety seriously, and that applies to all parts of the dietary supplement category. Supplements, of course, by their nature contain active ingredients that can exert powerful effects on health if labeled or used improperly.
The new policies require full disclosure of ingredients, proper labeling, and demonstration of GMP certification. Such measures are to prevent the problems of misleading allergen declaration and sale of products with dangerous additives.
For example, a retailer selling herbal supplements is supposed now to detail all its constituents and prove third-party testing that it’s safe for human consumption.
Misleading health claims have been a problem for quite a while within the supplement market. Phrases like “cures all diseases” or “guaranteed weight loss” can be both misleading and dangerous.
In its new policies, Amazon is requiring Amazon FBA sellers to ground any claims made for the goods in their listings with scientific evidence. This prevents false promises to consumers while also leveling the playing field for honest Amazon FBA sellers.
A heart health supplement label now must have credibility in providing data or certifications regarding its claim, thus in search of accountability towards health benefits as well.
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The dietary supplement market would experience an era of building trust if the Amazon FBA seller is compelled by Amazon to describe their products with clarity and accuracy through listings and advertisements.
The brochure will also include information regarding the purpose of the product, its benefits, as well as the possible side effects.
For example, in case a multivitamin is sold to women, the listing must indicate the actual vitamins and minerals it contains, their dosages, and how these help support individual health objectives. All this is enforced by ensuring that Amazon’s shoppers are equipped with the necessary information for them to make informed decisions.
New policies from Amazon also largely reflect international standards of health and safety, which include but are not limited to the FDA in the United States, and similarly administrative bodies across the world.
That brings it closer to the regulation requirements of the respective lands besides giving more credence to its system. It lessens the possibilities for a litigation showdown for Amazon as well as its Amazon FBA seller.
For instance, dietary supplements will now require USDA Organic certification before being included on the list if they are described as “organic”. This is evidence of Amazon’s commitment to sustaining its brand image as a trustworthy marketplace.
Consumers today are more educated than ever, and their standards for quality are much higher. The new policies by Amazon evidence this change by strengthening quality assurance in the area of dietary supplements. For one, they have to assure that their products are manufactured in licensed premises and subjected to extreme purity and potency tests.
A brand selling omega-3 capsules has to prove that its product is free from contaminants like mercury and meets the claimed potency levels. These changes give consumers greater confidence in the supplements they purchase.
Updated policies also try to create an environment of more fair competition through high equal standards on all Amazon FBA sellers. Under the old system, those Amazon FBA sellers who practice ‘cutting corners’ or who offer incomplete documentation can still get listed on the website.
Under the new rules set, every Amazon FBA seller has to pass strict requirements, so authentic and quality goods are expected on the website.
For instance, selling herbal teas in a small business is now considered competitive with big brands in the market if, after all, they are in compliance. This will promote innovation and trust between the Amazon FBA seller and buyers.
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Perhaps the most importance the policy updates of Amazon have over listing suspensions is its proactive approach to preventing the listings. There have been numerous cases where an Amazon FBA seller’s account is deactivated suddenly due to violations from ambiguous rules.
The 2024 policies set clearer expectations with specific instructions on how to maintain compliance while avoiding such interruptions. For instance, Amazon FBA sellers can now download Amazon’s new resource about labeling requirements.
Amazon FBA seller’ paperwork can be submitted in advance for verification, thereby reducing errors and allowing uninterrupted business operations.
Supplement Amazon FBA sellers will now face much more severe standards in listings, documentation, and compliance as set by Amazon’s new policy updates for 2024. The goal of improving safety features and increasing transparency in product information is to protect consumers against misinformation.
This may be a bit of a challenge, but it will make Amazon FBA seller’ brands more credible as they achieve the new stricter levels.
Amazon FBA sellers have to pay more attention to detail concerning how the ingredients are labeled, third-party testing is conducted, and in a claim they make or do in terms of marketing to stay competitive on the site.
A much more impactive change includes documentation. Amazon FBA sellers have to show at accredited labs COAs for any supplements to prove their authenticity and safety. The products listed will ensure they are free from substances that may contaminate them and thus harm their users and meet all quality requirements.
Amazon FBA sellers who sell protein powders will have laboratory evidence on the stated nutritional levels and absence of banned substances in the product. Lacking such proof may lead to suspensions or removal from Amazon listing entirely.
Amazon has more rigid requirements regarding product labels. The focus is that there must be well-defined ingredient lists, dosing requirements, and allergen alerts. These changes are meant to help avoid misleading labels that would alert a customer exactly what they are buying.
For instance, a company selling multivitamins would have to indicate the quantity of vitamin in strength concentration and the serving measurement on the label.
Any differences or unclear details might attract penalties. Amazon FBA sellers should also be able to include third-party certifications, such as “GMP Certified,” to establish trust with the buyer.
For example, exaggerated or unsubstantiated health claims are no longer allowed in descriptions and advertisements of the products. The terms “cure,” “guaranteed outcome,” and “clinically proven” are highly regulated.
Amazon FBA sellers are required to provide scientific evidence to support any health-related claims to avoid listing flagging and removal.
For example, a product that boosts immunity must provide references to studies or certifications that verify this benefit. This means transparency and helps the Amazon FBA seller use responsible marketing techniques.
Amazon has even strengthened the advertising policies for dietary supplements. Sponsored ads and promotional materials submitted to Amazon must still follow the latest updated guidelines; claims must be made only by evidence, and deceiving phrases or images by the Amazon FBA seller in order to mislead customers should not be used.
For example, an advertisement of weight-loss supplement shall not portray fake results or assured outcomes. This focus on truth in advertisements safeguards customers and eliminates uneven competition for Amazon FBA sellers.
While compliance standards often are positive improvements for responsible Amazon FBA sellers, new demands do come with increased costs, including third-party testing, special packaging, and professional labels.
The costs to a small business might be burdensome; at the same time, they present an opportunity to differentiate between quality and low-quality products.
For instance, a supplement company that has spent money on third-party certification and high-end packaging can use these factors as selling points in listings, attracting a more sophisticated clientele.
Proper adapters embrace changes and are able to market themselves in a crowded marketplace as trustworthy and reliable.
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The new rules might sound a bit demanding, but they provide an opportunity for Amazon FBA sellers to build stronger relationships with consumers through greater clarity on transparency and safety. Consumers will more readily trust brands that make clear ingredient lists, verified certifications, and honest claims.
For instance, a firm whose CoAs and manufacturing process it publishes can claim to have such openness as a characteristic of its products in the product descriptions.
These practices will not only bring the companies into compliance with Amazon’s policy but will also help in guaranteeing future repeat customers.
The new policy might put some special risk areas to small supplement Amazon FBA sellers, especially those that cost money to have testing or certification done. However, these strategies level the playing field by requiring all Amazon FBA sellers, small or big, to meet the same stringent requirements.
Smaller brands can capitalize on niche marketplaces or unique formulation as a point of difference. For example, a small entrepreneurial firm engaged in plant-based supplements can differentiate itself through niche appeal and fulfill new requirements to serve a niche clientele.
The new policies thus encourage Amazon FBA sellers to innovate and improve their product offerings. Much stricter compared to Amazon, the guidelines may allow an Amazon FBA seller to explore the possibility of new formulation, better packaging, or even an enhanced marketing strategy.
For instance, a brand that develops supplements using sustainable packaging and in innovative delivery formats such as gummies or dissolvable strips will be differentiated inside the marketplace while staying compliant.
These new supplement policies by Amazon will bring some short-term headaches but set the road to a safer and more transparent marketplace. Amazon FBA sellers who make adjustments early and embrace the change will position themselves for long-term success.
As Amazon FBA sellers come to be compliant, investing in quality assurance, and instilling trust with customers, they will not only survive but thrive in this environment. As the market expands, those aligned with Amazon’s vision on safety and transparency will be at the forefront.
Vitamins and multivitamins are among the most affected by the new policies. These products must now include detailed labeling that specifies the exact concentrations of each ingredient, serving sizes, and recommended daily allowances.
For example, a multivitamin claiming to support immunity must clearly list the dosage of vitamin C, zinc, or any other active ingredients. Amazon FBA sellers are also required to provide Certificates of Analysis (COAs) to prove the accuracy of their claims and the absence of harmful contaminants, ensuring consumer safety and trust.
Herbal and botanical supplements, such as turmeric, ashwagandha, and ginseng, are under stricter scrutiny due to their growing popularity and potential for mislabeling. Amazon FBA sellers must now provide verifiable documentation to confirm the purity and potency of these products.
For instance, a turmeric supplement claiming high curcumin levels must be backed by third-party testing to validate the stated percentage of active ingredients. Additionally, Amazon FBA sellers must avoid making unsubstantiated health claims, such as “cures inflammation,” which could lead to listing removal or penalties.
Protein powders and other sports nutrition supplements, including pre-workouts and post-workout formulas, are significantly impacted by the updated policies.
These products must now meet enhanced labeling and testing requirements to ensure they are free from banned substances and accurately reflect their nutritional content.
For example, a protein powder listing must clearly state the source of protein (e.g., whey, soy, or pea), the exact protein content per serving, and any added ingredients like sweeteners or flavorings. Amazon FBA sellers must also provide evidence that their products comply with industry safety standards.
Weight management supplements, including fat burners, appetite suppressants, and metabolism boosters, face some of the most stringent regulations under Amazon’s new policies.
These products often make bold claims, such as “guaranteed weight loss,” which are now prohibited unless substantiated by credible scientific evidence. Amazon FBA sellers must provide detailed ingredient lists, dosage instructions, and disclaimers about potential side effects.
A weight-loss tea, for example, must include specific information about its ingredients, such as green tea extract or caffeine, along with evidence supporting its claimed benefits.
Supplements containing minerals and trace elements, such as magnesium, calcium, and selenium, are also subject to the updated policies. Amazon FBA sellers must ensure their labels accurately represent the mineral content and provide clear dosage recommendations.
For instance, a calcium supplement must specify the type of calcium used (e.g., calcium carbonate or calcium citrate) and its bioavailability. Additionally, any claims about benefits, such as “supports bone health,” must be supported by scientific data.
Omega-3 and fish oil supplements are another category impacted by the 2024 policy changes. These products must meet strict purity standards to ensure they are free from contaminants such as mercury and other heavy metals.
Amazon FBA sellers are required to provide lab results verifying the omega-3 content and certifying the product’s safety. For example, an omega-3 capsule claiming to deliver 1,000 mg of EPA and DHA per serving must have third-party verification of these levels. Clear labeling about the source of the fish oil (e.g., salmon or anchovy) is also mandatory.
Probiotic supplements, which claim to improve gut health, are heavily impacted by the new rules. Amazon FBA sellers must now include specific information about the strains of bacteria used, their potency (measured in CFUs), and the expiration date of the product’s effectiveness.
For example, a probiotic supplement must state whether it contains Lactobacillus or Bifidobacterium strains and the number of live cultures at the time of consumption. Misleading claims about curing digestive disorders are strictly prohibited unless backed by extensive scientific evidence.
Collagen supplements and other beauty-related products marketed for improving skin, hair, or nails are subject to stricter oversight under the updated policies.
Amazon FBA sellers must ensure that their labels clearly specify the source of collagen (e.g., bovine, marine, or vegan alternatives) and the type of collagen included (Type I, II, or III).
For instance, a marine collagen powder claiming to enhance skin elasticity must provide proof of these benefits through clinical studies or certifications. Transparent labeling about potential allergens, such as fish or shellfish, is also required.
Energy-boosting supplements, including those containing caffeine, guarana, or other stimulants, are closely monitored under the new policies. Amazon FBA sellers must provide accurate information about the stimulant content and include warnings about potential side effects, such as increased heart rate or insomnia.
For example, a supplement marketed as an energy shot must specify the exact milligrams of caffeine per serving and avoid exaggerated claims like “instant energy for 24 hours.” Compliance with Amazon’s advertising policies is critical to maintaining these listings.
Private label supplements, where Amazon FBA sellers market their own branded products, face additional challenges under the updated rules. These products must adhere to the same stringent guidelines as well-known brands, including third-party testing, accurate labeling, and verifiable health claims.
For instance, a private-label vitamin D supplement claiming to support immune function must meet the same documentation and testing standards as a product from an established manufacturer. This ensures that all Amazon FBA sellers operate on a level playing field, regardless of brand size.
Correct labeling is one of the significant expectations of supplement Amazon FBA sellers in 2024. Amazon always requires products to have labels that adhere to relevant industry and regulatory requirements, including compliance with the FDA.
Labels must contain every information that is considered significant: active and inactive ingredients, quantity per serving, use or dosage guidelines, and other prescribed warnings about possible allergens.
For example, an omega-3 supplement must state its EPA and DHA levels and list any allergen component-it is fish-based, for instance. Failure to comply with these labeling requirements might have listing suspensions, thus damaging the reputation and income of an Amazon FBA seller.
Amazon’s latest policy strictly bans misleading health claims. Amazon FBA sellers can no longer make unsubstantiated or exaggerated claims on their products. Claims like “cures diabetes” or “guaranteed weight loss” are forbidden without very high scientific evidence.
Rather, Amazon FBA sellers should rely on fact-based, data-backed copy that accurately describes their product’s actual benefits. A probiotic supplement may state to “support digestive health” if such an effect is substantiated by credible studies, but anything beyond that exposes the Amazon FBA seller to possible violations.
Amazon now also requires dietary supplement Amazon FBA sellers to “comply” with stricter guidelines for advertisements developed for their products. These advertisements must be truthful, specific, and compliant with Amazon’s policies. Ban deceptive images or headlies, such as “feel better right away.”
In addition, advertising promotions and product descriptions for sponsored products and services may no longer be inconsistent.
For instance, a collagen supplement that proclaims to “increase skin elasticity” shall refer to the scientific studies or certifications in which such a claim can be made. Compliance with advertising guidelines avoids fines as well as develops trust among shoppers.
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Amazon requires Amazon FBA sellerto invest in third-party testing so their diet supplement products are assured to be safe and quality; for example, free from contaminants such as heavy metals or harmful additives.
For instance, a protein powder that claims to be “high purity” should have lab results showing its nutritional content and purity. GMP (Good Manufacturing Practices), USDA Organic, and the likes are considered additional proof of credibility, and Amazon highly endorses them.
Amazon requires Amazon FBA sellers to stay updated on current changes in industry regulations to continually improve and adjust their practice according to the recommendations. FDA regulation compliance, GMP certifications, and international standards are no longer negotiable for a Amazon FBA seller who aims for a global market.
For example, a US herbal supplement vendor has to ensure that the product complies with EU regulations if he is selling it to Europeans. Proactive Amazon FBA sellers on updates of regulations are signaling safety and quality, which Amazon has made high value.
Documentation is emphasized in Amazon’s policy on 2024. All required documentation needs to be provided by Amazon FBA Amazon FBA seller, like COAs, GMP certifications, and manufacturing details when a product is getting listed. These prove the authenticity of the product and its conformity to Amazon standards.
For instance, if a supplement is advertised as “all-natural,” all documentation regarding where the ingredients are sourced and if there is any certification needs to be submitted. This avoids any listing delays or suspensions and expedites the approval process.
In order to meet Amazon’s expectations for 2024, consistency is an important point in the description of the product, images used, labels, and advertisements. Generally speaking, the fact that some ingredients were inaccurately listed might be a misdeclaration on the label.
It can easily cause customer complaints as well as even potential penalties. For instance, if a dietary supplement claims to be gluten-free, then all aspects of their Amazon listing from their product description to their label image must align together to reinforce that message.
Amazon expects dietary supplement Amazon FBA sellers to focus on customer trust building and maintenance: addressing inquiries promptly, complaints professionally with full regard for the customer needs, and all the products meeting high quality standards.
It can be assumed that when a customer has noticed a discrepancy in the stated dosage of a vitamin supplement, the Amazon FBA seller should act immediately to investigate and resolve the complaint. Loyalty and rating on Amazon benefit from positive customer experience.
With sustainability taking center stage, supplement packaging in 2024 must reflect environmental responsibility. Using biodegradable, recyclable, or reusable materials aligns with consumer preferences and regulatory trends.
For example, switching from traditional plastic containers to compostable pouches or glass jars not only reduces environmental impact but also appeals to eco-conscious buyers. Highlighting sustainability on the packaging, such as a “100% Recyclable” badge, further enhances the product’s appeal.
Packaging durability is a must to maintain product quality and ensure safe delivery. Long shipping times and varying storage conditions are common for dietary supplements. Packaging should protect from heat, moisture, and contamination.
Moisture-sensitive capsules may be packed in foil-lined airtight pouches with silica gel packets to prevent spoiling. Secure closures as well as tamper-evident seals increase a customer’s confidence about the product’s integrity.
Modern supplement packaging calls for a clean and attractive design that communicates essential information clearly. Avoid messy visuals or cluttered texts that can confuse the buyers.
For instance, the label for omega-3 capsules in a bottle should be simple with text that is easy to read, provide information such as “1000 mg EPA/DHA per serving, and provide Third-Party Tested or Non-GMO Verified. Having minimalism still gaining ground in 2024, it appears aesthetic qualities blend with information.
Quality assurance marks such as GMP, USDA Organic, or NSF Certified must be prominently indicated on the packaging.
For example, having “Clinically Tested” and “GMP Certified” printed on multivitamin packaging can be extremely soothing for buyers regarding the credibility of the product. This can be supported by a QR code that goes to lab test results or certifications for utmost transparency and trust.
The requirements and likes of the target audience-the packaging should talk for itself. For instance, supplements for athletes need to carry bold color and sporty photos while those for seniors might use bigger typefaces as well as readable instructions.
Earth tones and eco-friendly communications will be appealing for vegan supplements. High quality of packaging that is aesthetics-to the consumer demographics enhances the attractiveness of the brand and as well the conversion rates
According to the latest trends of 2024, smart product packaging is on the rise as it gives interactive and creative answers. QR code functionality, NFC tags, or AR elements allow customers to download product information, instructions on usage, or marketing material directly on their devices.
For instance, a probiotic supplement may contain a QR code linking to videos related to gut health or scientific studies backing the product. Such elements improve the customer experience and help build brand loyalty.
Maintaining brand uniformity across all product lines helps to establish identity and improves customer recognition. The packaging should keep uniform fonts, colors, and design elements while individual products can be differentiated through distinct accents.
For example, a brand selling multivitamins, omega-3 supplements, and herbal remedies can have the same layout but with a different color scheme for each category. In doing so, all the products will have that cohesiveness of visual appeal but will still cater to specific customers’ needs.
For 2024, such packaging should be e-commerce-friendly- maybe light and compact as it tries to adjust shipment cost without disturbing the product. As with scrapping thick plastic bottles for flat, resealable pouches, saving on packaging waste and Amazon shipping fees may be considered.
Adding scannable barcodes or Amazon-specific labels would make logistics easier and ensure that a specific item will be aligned with requirements set by each platform.
Finally, in 2024, the packaging of supplements should be able to emotionally connect with a consumer. A brand connects on a story or shared value through the design on its packaging that resonates with the buyer.
A collagen brand may declare on packaging how it supports a healthy lifestyle by using testimonials and success stories on packaging. It connects with customer values while winning their trust and loyalty, which contributes to long-term success.
Amazon protects the buyer through tough listing requirements of dietary supplements. Amazon FBA sellers have to meet transparent rules that demand it include accurate product descriptions, details on ingredients, and disclaimers that must include FDA compliant statements.
For example, supplements that claim to “boost immunity” should not claim “prevents all illnesses”. Anything that fails these standards gets flagged and rejected or removed at approval time, meaning only approved items reach the consumers.
This third-party testing documentation requires the dietary supplements to test for purity, potency, as well as the absence of harmful substances. In return, Amazon FBA sellers are required to provide Certificates of Analysis from certified laboratories. For instance, fish oil supplement is to mention free of mercury.
Third-party testing documentation prevents fraudulent claims and guarantees the quality of the products for the customer.
Amazon scans through and bars health claims without scientific basis. For instance, terms such as “cures,” “guaranteed weight loss,” or “chronic pain elimination” are picked up by Amazon algorithms. Listings having such claims by Amazon FBA sellers may either be disqualified or penalized.
For instance, a supplement cannot make the “reverse diabetes” claim without FDA approval and clinical evidence. This would ensure that buyers are not misled by exaggerated promises.
Amazon uses advanced AI and machine learning tools to scan for possibly fraudulent listings. These systems analyze words, images, and descriptions for red flags, such as unsubstantiated claims or misleading content.
For instance, a product labeled as a “100% natural cure” would instantly prompt Amazon’s AI to check if the claim is valid. This can prevent and eliminate listings before causing any harm to buyers.
Amazon protects consumers by engaging with the FDA and FTC among others. Through collaborations with these institutions, Amazon is in a better position to know about counterfeit supplements or harmful ingredients the authorities are concerned about.
For instance, if the FDA recalls an ingredient, Amazon will collect all items linked with such ingredients from its website immediately. It helps protect customers from harmful or deceptive products.
Amazon has recently tightened the verification process for Amazon FBA sellers, especially related to dietary supplements. An applicant must present business licenses, manufacturing data, and other certificates showing compliance with national and international standards.
For instance, an Amazon FBA seller who would like to introduce herbal supplements must prove that their product meets all GMPs. Such policies help eliminate applicants who are not qualified in selling their products; this saves buyers from decreased quality products.
Customer reviews are also considered an important indicator of fraudulent claims. Amazon’s review tracking system identifies repeating patterns of fake or altered reviews, which may include excessive praise or repeated use of phrases.
A supplement with multiple identical five-star reviews could trigger an investigation. Reputable reviews help to make buyer decisions, and efforts made by Amazon regarding the authenticity of reviews prevent consumers from taking ill-informed decisions.
Amazon encourages transparency through various aspects, which include “Transparency by Amazon,” where it provides unique QR codes to its verified products. Consumers can check these codes to verify the authenticity of a product, lab test results or information concerning the sourcing ingredients.
For instance, a multivitamin with assigned Transparency code reassures customers well authenticated and meets safety standards regarding reducing the chance of wasting time and money on counterfeit supplements.
If there is any suspicious claim, it instantly protects the buyers by actions it takes against the Amazon FBA seller. It may suspend its account, remove listings, or some penalties. For example, if a supplement has the label, “FDA Approved,” Amazon will ban that Amazon FBA seller permanently.
This move discourages fraudulent-minded Amazon FBA sellers from easy methods and guarantees a safe ambiance in which the shopper can browse.
The mistake people commit most of the time under Amazon’s new supplement policies is failure to comply with labeling requirements.
Amazon became quite strict on how dietary supplements are labeled, and if failure to include the accurate ingredient list, dosage information, allergen warnings, and FDA-required disclaimers occurs, the product will be removed.
Such a nutritional supplement claiming to “assist with weight loss” shall be required to carry a disclaimer that its claims have not been reviewed by the FDA. Make sure that all labeling information is clear enough, robust, and meets both Amazon’s and FDA’s requirements to avoid suspensions or listings.
Under the new policy of supplements from Amazon, there is a need to never make unverified, inflated health claims. Phrases such as “cures cancer” or “guaranteed weight loss” without available scientific evidence will flag but may even result in penalization.
Amazon FBA sellers should only be claiming what is supported by recognized studies or certifications. For example, you sell vitamin C supplement; it is permitted to say that it “supports immune health,” while improper to claim that it “prevents illness” unless authorized by the FDA.
Always ensure that your product descriptions and advertisements are supported by evidence that may be verified.
Amazon’s new policies have definitely emphasized third-party testing to provide safety and quality assurance for products. One common failing is failure to furnish needed COA or lab results. An Amazon FBA seller needs to submit lab test results that could confirm the safety and potency of the product.
For example, an herbal supplement must be shown by third-party testing to have no contaminants, such as heavy metals. Failing to have this documentation in place can result in the removal from listing and loss of credibility with customers.
Amazon’s new policies also shed light on diet supplement advertising. Amazon FBA sellers can’t use misleading images, false product descriptions, or overpromise results for an ad. For example, it is not acceptable to print unreal before-and-after pictures suggesting immediate loss of weight.
All real features and benefits of a product should be presented in the advertisement. Misrepresentation can result in suspension of all advertising rights or product listings. Check out Amazon’s advertising requirements to ensure compliance with marketing campaigns.
Because Amazon operates in almost every region around the world, Amazon FBA sellers are required to follow both domestic and international compliance standards. Amazon FBA sellers often focus their efforts on U.S. compliance as they sell their product internationally in markets that set up different compliance rules.
For instance, a supplement sold in the European Union may have to comply with stricter rules regarding ingredient disclosure or health claims.
Amazon FBA sellers should put extra effort into researching and bringing product information into alignment with the needs of all regions where they operate to prevent potential legal issues.
Product images are one of the major attractions for customers on Amazon, but the images must match the standards of the platform. The most common mistake is misrepresenting or non-compliant images.
For instance, producing a picture of a supplement bottle having an ingredient that is not actually part of the product would have serious consequences. Amazon’s policies demand images that show the exact product one intends to sell.
Amazon FBA sellers need to ensure that there is no discrepancy between their product images and the actual supplement packaging, labels, or contents.
As Amazon further fine tunes its policies in the supplements area, Amazon FBA sellers should check their listings frequently and update those listings. Amazon FBA sellers who mess up by failing to do the same when policy changes are announced could find themselves out of compliance.
To illustrate that point, if a new regulation calls for an updated disclaimer or adjustment to labels, then they should adjust those items immediately to avoid penalty.
Check your product listings regularly and especially after Amazon informs that there are updates in supplement policies.
Amazon is also working on restricting the sale of supplements that include hazardous or unapproved ingredients. One common mistake made by Amazon FBA sellers is selling products that contain ingredients banned or not approved by regulatory authorities.
For instance, if a supplement contains an ingredient that has been flagged by the FDA or the European Medicines Agency (EMA) as unsafe or ineffective, Amazon will remove the product. Before listing a new supplement, ensure that all ingredients comply with Amazon’s policies and regulations in your selling region.
Proper documentation is crucial under Amazon’s new supplement policies, but many Amazon FBA sellers overlook this requirement. Aside from third-party testing, Amazon often requests proof of GMP (Good Manufacturing Practice) certification or manufacturing facility information.
Amazon FBA sellers should ensure they have all necessary documentation ready for submission if Amazon requests it. Not having the right certifications or product information readily available can result in delays or even account suspension.
Amazon is tightening the policies on dietary supplements in 2024. Amazon FBA sellers should therefore be proactive as well to ensure compliance with the regulations without disrupting their sales. The following are key deadlines and action you need to take in order to stay compliant with the new regulations.
By January 2024, every dietary supplement Amazon FBA seller will be required to have their product labels revised according to the latest Amazon updates. This would include the right list of ingredients, dosage, allergens’ warnings, and the right FDA disclaimer.
If the labeling is not updated before the date mentioned here, it can get withdrawn from the platform. Revise your labeling according to the latest requirements of Amazon and recent guidelines by the FDA so that your listings are not disturbed.
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Among the new compliance requirements at Amazon, dietary supplement Amazon FBA sellers have to come with Certificates of Analysis and any other testing third-party documentation pertaining to new listings by 15th February, 2024.
This third-party testing ensures that the products are functioning at a minimum level of potency, purity, as well as safety. Amazon FBA sellers have engaged accredited labs for purposes of getting these certificates for all their products.
Without presenting third-party testing reports, suspensions of products or even penalties on accounts are likely to occur.
Amazon is increasingly focusing on scrutinizing and zeroing in on health-related claims in dietary supplements. On the product description and marketing material of a supplement on Amazon, all Amazon FBA sellers have to be strictly in accordance with the guidelines of healthy claims on Amazon by March 31, 2024.
For instance, claims of being “the cure for a disease” or “guaranteed results” are marked for further review. Any listings you haven’t evaluated and updated yet will be corrected right away so that all claims are substantiated using a reliable source and are in compliance with Amazon’s policies.
Food supplement Amazon FBA sellers must submit revised marketing materials for review and approval by April 30, 2024. These include product images, videos, and advertisements that make health claims or that refer to a health benefit.
Amazon FBA sellers are responsible for making sure the ads they create don’t mislead buyers via false or misleading statements.
If your product images or ad copy aren’t in line with Amazon’s advertising requirements, it may be removed. Start reviewing your active ads and images to make sure they comply with Amazon’s updated standards.
Amazon is now requiring supplement Amazon FBA sellers to meet new packaging standards starting June 1, 2024. Some of the requirements include the tamper-evident seal, labeling of all ingredients used, and accurate expiration dates; otherwise, the packages may be flagged and listings may be removed.
Amazon FBA sellers should review their packaging well ahead to ensure that the products will meet the new standards before discontinuing their business.
Amazon has put in tighter policies of verification for Amazon FBA sellers to combat counterfeit products. All dietary supplement Amazon FBA sellers must complete the verification process by July 15, 2024.
Such verification should be done by submitting proof of business legitimacy, such as business licenses, manufacturer certifications, and facility details.
In case one’s verification is not completed within this date, their account could be suspended, meaning they might not be able to sell their dietary supplements on Amazon.
If selling dietary supplements on Amazon through the international markets, your products must be in compliance with regional requirements by August 1, 2024. That would cover EMA compliance for the European Medicine Agency or Health Canada regulations.
Irrespective of the compliance regulations of a supplier, it will mark your products for removal, and you can get kicked out from some regional marketplaces altogether. Review your international listings and guidelines for compliance right away to ensure you are able to meet these new deadlines.
By 30th September 2024, all non-compliant dietary supplements will be removed from the Amazon marketplace. They include products that do not comply with the new labeling, health claims, third-party testing, and packaging requirements.
If your supplements fail to meet the latest requirements before this date, they will be removed from Amazon, leading to loss of sales and customer trust. Amazon FBA sellers must ensure full compliance before this date to avoid any disruptions in supplying the products.
The annual diet supplement listings check on Amazon will start from December 31, 2024. Amazon FBA sellers have to take an annual check on all the existing listings for updates against updated policies.
This check would include if the product description is correct, certificates are updated, and the packaging of the product remains up to the mark according to Amazon’s standards. An annual check on your listings will be updating you about future changes, and thus, you won’t face any policy violations.
Under Amazon’s new policies, third-party testing, certification, and product safety information is regularly re-verified. You are expected to update lab results and supporting documentation showing certification upon request or as part of routine audits.
So, as not to be disrupted, keep your certification and test result current and ready for submission. Maintaining constant adherence to routine audits and changes in policies at Amazon will see you through compliance in the long run.
Work with top suppliers who assure the safety, quality, and legality of their ingredients. To meet Amazon’s new compliance, your suppliers should be GMP compliant and provide proof through Certificates of Analysis (COA) and batch records.
For instance, when you order a probiotic ingredient, your supplier should be able to provide you with documented proof that the strain is safe, efficacious, and compliant with both Amazon and FDA requirements.
This would also mean that the supplier would be transparent regarding the source of their ingredients, so you can verify whether they meet Amazon standards.
A new policy from Amazon requires third-party testing for purity and potency of dietary supplement products. Third-party testing is not only Amazon compliance but a demonstration to your customers that your product is safe and effective.
Before sourcing ingredients, ask your suppliers for documentation proving their raw materials have been tested for contaminants, such as heavy metals, pesticides, or microbial contamination.
For example, when you buy herbal supplements, the manufacturer must have a COA showing that a certain product does not contain hazardous elements, such as lead or arsenic. Such documents would help you gain compliance and comfort from customers.
Read More: The Secret to Higher Amazon Sales: Labeling Your Main Image
According to the revised Amazon policy in 2024, it is mentioned that all Amazon FBA sellers need to declare full ingredients on the label of each item. This would include lists of both active and inactive ingredients, dosages, and possible allergens.
When purchasing ingredients, you should insist that your suppliers maintain full transparency about what’s in your products. In other words, if a supplier is selling a protein supplement, they must explicitly declare all the sources of protein from which it was made, such as whey, pea, or soy.
Ingredients should be properly marked and suppliers should be able to give you all the information you need to include them on your product’s packaging that will pass Amazon’s requirements.
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Hi there! I’m the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I’m not writing or working on projects.
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