How can you make your products stand out in the hundreds of millions of others on Amazon, where things are always changing? Discovering how to optimize your listings is the key to turning your product page from a boring text block into a sales magnet.
Here’s an idea: instead of boring product details, you have high-quality pictures that show how your product works along with interesting videos that make it come to life.
Think lifestyle photos that make people feel something and A+ content that teaches people while subtly offering products that go well with what they’re reading. That’s the power of ad optimization in 2024, readers!
3D rendering could make the difference between someone clicking on your ad and someone scrolling past it. 3D rendering is the process of making a digital copy of your Amazon item that looks like it exists in three dimensions.
The pictures were made with software that can sim. You can get clear pictures of your goods by adding physical effects like lighting and gravity. Let’s look at why buyers on Amazon like 3D rendering so much.
Why does 3D rendering seem to be so popular on Amazon FBA and among buyers on Amazon? The main reason for this is. The Amazon market is very competitive, and sellers are always looking for new ways to get more hits. And the quality of 3D rendering is better than that of regular pictures.
Next question that people often ask is when they should get their 3D goods. You don’t have to use 3D modeling for every product, but here are some that you should. Get your items 3D rendered if your competitors are already doing it.
Try even harder. Additionally, 3D rendering is very useful if you have a very complicated product, as it lets you make exploded pictures that show all of its parts. Three-dimensional modeling is also very useful when you have different versions of your product, like when it comes in different colors.
So, if you have different shades of color, don’t do separate shoots for each one. The designer only needs to change the color and print the pictures. Super easy. It is possible to have your packaging rendered in 3D as well, so that all of your brand’s colors and messages match your goods.
Let’s look at the good things about 3D rendering now. You’ll always get clear shots, which is the first obvious pro. Next, you can get as many copies as you want once you have the 3D model ready. Just one picture shoot isn’t enough. Then you don’t have anything if you do.
Since technology has improved, it’s not the real object picture. That 3D rendering made those pictures look so real, and buyers had a great time using them.
Many things about 3D Rendering make it a better choice for many sellers. Great news: it doesn’t have any physical limits. How does that affect your business as an Amazon seller?
Actually, you don’t even have to have the product there. This saves you a lot of money on things like shipping, studio rental, shooting gear, product samples, and more.
It’s not too much of an exaggeration to say that the style and quality of your Amazon Product Photography will significantly affect the success of your offering.
Photographing your product well isn’t enough; you also need to know how to use photos to tell people important things about your product. Although your new iPhone probably won’t give you the quality photos you need, you don’t have to sell a kidney to get the right picture services either.
Basically, all you need are good pictures taken by a professional photographer in a way that works best for Amazon’s format, along with the right kind of editing and graphic enhancement. Now you may be wondering how I can do that.
We are going to learn some things. Don’t worry, though—this is the kind of learning that will make you a lot of money.
The model must be using your product and looking positively ecstatic about it while actively enjoying the main benefit(s) it provides.
Now for the important part about living shots. Realistically, the model should be as like the average buyer of your goods as possible. Everything: age, style, hair, clothes, and heritage.
Customers will connect with your image and product more if the model looks like someone in your target group. This naturally leads to those very important sales.
Use this list to help you decide if you want to use any pictures of your products in your Amazon listing images:
Your lifestyle picture’s lights should go with your brand’s look. Additionally, each brand will have a completely different meaning. Natural light isn’t always the best for your brand personality, believe it or not. Your product neither. Furthermore, using straight sunlight can sometimes go horribly wrong.
Showing a sports magazine with soft focus and ambient lighting, for instance, isn’t just pointless. It’s shockingly shocking.
Using a bright, high-contrast background won’t tell people that your sleep product will help them sleep peacefully either. Make sure that the lighting’s focus matches your message and that it stays the same in all of your shots.
Put the focus on your goods instead of the background. If you’re putting something outside, make sure that any plants are blurred out.
The background shouldn’t even match the lifestyle picture, let alone take over. Learning about the basic ideas behind color psychology can help you figure out how to best add mood to your background.
There is a word that describes lifestyle imagery: “lifestyle.” When adding lifestyle photos to your Amazon page, you may find it much more appropriate to talk about the different ways your product can be used.
Why do you think action, lighting, backgrounds, or models have more of an effect on possible customers? Probably not until your pre-launch. Furthermore, it usually takes some trial and error to find the right lifestyle Amazon listing images.
The Brand Registry program only lets buyers who have signed up for the video ad type of Sponsored Brand ad. It’s a great way to stand out from the competition that video ads have only been around since early 2020. Since a lot of your competitors might not even have a name yet, you should still wait.
When you look on Amazon FBA, video ads are often about halfway down the first page. People can’t miss video ads because they take up a lot of space on the page, unlike most Sponsored Product ads, which look like natural search results.
When you click on these ads, you’ll see a video about the brand next to a thumbnail of a product that has its main picture, title, reviews, price, and shipping information.
Amazon uses automatic tools to get customers to buy more. These include product suggestions at checkout and “often bought together” widgets on product pages.
For Amazon FBA, these are great tools for cross-selling, but they’re not great for sellers because Amazon might suggest a competitor’s product along with yours.
It’s clear that Amazon isn’t the best place for sellers who want to promote other items in their store. No tool or feature exists that lets sellers suggest or highlight other items in their line on a specific product description. Sellers should instead be creative.
For example, you can add comparison charts and other modules that let you add different goods. For example, a treadmill and an elliptical might go well together or could be put together to make a set. These modules are great for showing other choices and products in the range.
For product videos, you could show off the family of goods at the end, just like with pictures. More than once, make sure the customer knows they are only getting one item and can’t be tricked into thinking they are buying a set or more than one item.
Users who are not registered in the Brand Registry (note: you must have been selling on Amazon for at least three months) and sellers who are registered in the Brand Registry can add videos to their product ads.
Some brands include leaflets or flyers in their boxes that tell the customer about other goods they sell. Just be sure to follow Amazon’s Terms of Service if you do this. For example, you can’t use coupons or send customers to your website to get them to buy more goods in the same line.
Your ad can show three different products from the range with this choice. Instead of three goods that are all competing with each other, you could focus on a few that work well together.
Ready for winter, for example, a front bike light, a back bike light, and a high visibility vest. Potentially, the customer will buy all three things.
If a seller has an Amazon Brand Store, they can show customers a wide range of goods and try to cross-sell and up-sell them. Graphics, text, and product images on different category pages can all be used to do this.
Pick out the items from your range that you want to show up on other pages about your goods. Even though it costs money, this is a good way to find products that might go well with other items in the range. Putting a coffee maker and a coffee press on the same page is one example.
Amazon FBA has strict rules about how to make variations. Adding products to a version should only be done if they are basically the same product but have small differences like size, taste, color, or smell. If you show more than one option, like espresso and latte coffee pods, the customer might decide to buy more than one option.
Maintaining simplicity and making it easy for readers to scan are two of the best copywriting tips to follow when writing product descriptions.
If you want to write product descriptions that are good for SEO and the A9 algorithm, you should focus on using the right amazon keywords that match the most common customer searches.
When A9 ranks things generally, it also looks at performance, which means your sales. If you’re a new seller, you could buy Amazon’s paid ads to get more people to see your items and make more sales.
When planning what to put in your product details to make them more keyword-friendly, ask yourself the following questions:
Other sellers won’t be able to sell on your Amazon listing images if you make your own brand of bundled goods with custom packaging. These products are likely to be found by competitors, but they won’t be able to sell on your listing because their product isn’t a perfect match for yours.
Products in a bundle must work well together. This means that one product must make it easier to use another product in the bundle or allow the buyer to save time by buying them all at once. A bundle can include things from different brands.
The best way to stand out from other sellers of your own private-label products or product bundles is to make your own custom-branded packaging.
You can’t have other sellers on the same listing, as we already said, because they won’t have your unique packaging.
A private label is not the same as having your own unique packaging made for a wholesale bundle. You can ask your supplier to make and put your own logo on the packaging for you when you buy a private label product. Few more steps are needed to bundle wholesale items.
You’ll have to pack each item into its own unit because you’ll be selling different brands or goods that aren’t usually sold together. A third-party printing business will also need to make custom packaging for you.
You can have the packing sent to you along with your wholesale stock, and you can then package everything the way you want. You can use a third-party FBA prep center to package everything in your bundle if you don’t have the room, skills, or time to do it yourself.
You can send your goods to an FBA prep center, and they’ll name, repackage, prepare, and ship them to an Amazon FBA warehouse. This lets you run your FBA business without doing anything.
You can offer your viewers three main deals:
One common way to get people to buy something is to help them save money. These codes could be one-time deals (for one person only), group deals (anyone can use a code like “SAVENOW18”), or no-code deals that happen automatically when the item is added to the cart.
If someone wants free shipping, they have to buy a certain number of things or spend a certain amount. What kinds of shipping are free is also up to you.
One common method for selling something is this. Find the BOGO by number or by total spending.
Plus, you can use “Buy Two Get One Free” or “Spend $75 on any pair of glasses, get another pair free!” deals instead of just “BOGO.” Your company can sell more goods if it uses these well-known advertising methods.
Link deals only work if the person clicking on the link gets a price. After clicking on the link, the price will be added to anything that is already in your shopping cart.
This kind of offer can usually be used on anything in your store. For example, “$10 Off Your Order” and “$5 Off When You Spend $30” are deals. They can buy anything they want as long as it meets the ticket rules.
You can use clip coupons on certain things. You can use these near the store like coupons. After cutting them out online, you put them in your shopping cart to get the price.
Amazon lets people choose from tens of thousands of digital deals. People must have items in their cart from your store that are qualified for the coupon in order to use it. Not having the things will not work with the ticket.
People who use “Subscribe and Save,” are Prime users, and everyone else who shops on Amazon can grab coupons. Someone who is an Amazon Prime member or just wants to shop should be able to use your code.
Except for a few of Amazon’s marketplaces, shoppers can find and buy a wide range of items at any of their online stores, from electronics to kitchenware to tools. After a customer buys something, Amazon FBA uses its delivery network to send the item to the customer.
Although Amazon does sell some of its own goods, like the Echo and Kindle, most of the things you can find on the site are sold by other companies.
When Amazon has first-party buyers, it buys goods in bulk from the seller and then sells them again. However third-party sellers can use two different ways to sell on Amazon.
There is good news: Amazon has a full Global Selling Guide that can help both new and experienced sellers start selling in international markets. The Global Selling Guide for Amazon talks about:
When a customer’s CLTV is high, they will buy a lot of things over time, including a lot of expensive things. Low CLTV customers might only buy a few items from you all the time.
Why should you care about CLTV? Simply put, CLTV tells you how much you can spend to get a new user. Don’t spend as much money advertising to first-time shoppers if your average customer only buys one thing, like your pot.
Spending a lot of money to get a new customer might be worth it in the long run if that new customer buys more than one item or buys the same item over and over again.
Therefore, CLTV is a significant tool for assessing your advertising plan. Say that your ACOS is pretty high most of the time. It’s not good if your CLTV is also low. For those who have a high CLTV? To get those new users, it might be worth spending a lot of money upfront.
At least, that’s how CLTV has been used most of the time. There are many more things you can do with that number now.
Let’s proceed by adding up the numbers. As you can see, Amazon doesn’t make it easy to figure out CLTV. A lot of the time, only brands that use Seller Central can do it.
Users of Vendor Central haven’t had much luck in the past, but there is one big exception that we’ll talk about below.
Go to your Fulfilled Shipments report on Amazon FBA to figure out your CLTV. Pick a window of time to measure, and then save the report.
There is a list of hashed buyer email addresses in this report that you can download. They can be used to figure out CLTV.
The average customer value number is multiplied by the average number of years a buyer buys from you to get the customer lifetime value. You could try using your DTC channel to find the total stat. A customer’s career in e-commerce is usually between two and three years.
Things are always changing on Amazon, but you can keep your sales going through the roof by staying up to date and trying new things. From using high-quality images and interesting videos to using A+ content and giving people the option to subscribe, you have a lot of choices.
Tired of stagnant sales? We’ve got you covered! Learn how to use advertising tools to improve your ads and get your Amazon sales engine going again in 2024.
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Hi there! I’m the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I’m not writing or working on projects.
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