Selling on Amazon offers endless opportunities, but keeping your ASINs eligible for listing requires careful attention to Amazon’s ever-evolving policies.
A single mistake—whether it’s a policy violation, incorrect product details, or low seller performance—can lead to ASIN suppression or even permanent removal. This can mean lost sales, wasted ad spend, and a damaged seller reputation.
In this guide, we’ll explore actionable strategies to safeguard your ASINs, maintain consistent sales, and avoid costly disruptions. By following these best practices, you can keep your Amazon store running smoothly while maximizing conversions and Buy Box wins.
Explore More: How Can Sellers Use Fire TV Ads to Highlight Digital ASINs?
Table of Contents
Amazon demands sellers to take their UPC numbers exclusively from GS1 Global Standards 1 to validate their products. GS1 acts as the worldwide product barcode authority and connects each UPC variation exclusively to brands they represent.
Using third-party UPCs purchased from resellers creates a risk of ASIN suppression because the system detects the mismatch.
Amazon FBA Sellers need to register with GS1 and buy UPCs from their official source to avoid this problem.
After buying barcodes sellers should sign up with GS1 to link their product ownership details correctly. The system prevents the sale of products with fake barcode labels and protects the original brand information.
Buy UPCs from GS1 that match each distinctive product edition including various presentations and package types. Using one UPC for multiple product variants causes listing problems that make shoppers confused about what they bought.
Sellers who get barcodes from GS1 follow Amazon rules and reduce the risk of losing their listings. This protection method keeps product barcodes secure for ASINs which helps maintain their stability in the future.
You must check the UPC, EAN, or GTIN valid status in GS1’s database before starting a new product listing. Amazon verifies product codes sent by sellers so listing problems occur when their submitted identification does not match GS1 global registry data.
Amazon FBA sellers should access the online data system from GS1 before they add product listings. Sellers can verify UPC validity and compare it to their product branding through GS1’s online tool by simply typing in the UPC.
Extension of UPC entries at product input often creates formatting issues in Amazon imports. The new system from Amazon identifies exact digit mistakes in UPCs which makes the platform block listings automatically. Verify UPC entries twice to stop problems from arising with your listings.
Sellers who conbrand their UPCs before posting prevent potential suppression problems from appearing on their listings. Their products stay available for sale and ready to attract new customers through this assurance.
Every product identifier throughout different sales channels including Amazon, Walmart, Shopify, and eBay must stay the same. Product listings will be at risk if you use different UPC numbers on different sales channels.
Amazon FBA sellers should track their UPCs from a single system to guarantee each product displays the proper identifier on every marketplace. The new system helps sellers watch stock levels and sales activities in one report.
Maintaining the same UPC codes helps stop wrong sellers from putting up incorrect product copies on different channels. When sellers display their UPC everywhere they sell products this makes it simpler to catch owners when their rules are broken.
Having the same product identifier on every selling platform makes a brand more trustworthy while lowering risk of marketplace actions and letting sales move smoothly across different sales channels.
Amazon prohibits sellers from making several ASINs for a single product when using the same Universal Product Code. Amazon unites or deletes these listings because Amazon FBA sellers must use one unique ASIN for each product.
To stop this from happening sellers should avoid establishing multiple listings with the same product details. They need to enhance the presentation of each item by updating image quality, bullet point details, and A+ Content elements.
The seller should regularly review their product listings to prevent duplicate items under multiple ASINs. After finding duplicate ASINs sellers should contact Amazon support to combine them and prevent problems from happening again.
A seller can operate efficiently without suppression risks when the product catalog remains easy to navigate.
A new UPC is required for bundled product sets. Do not use the standard item UPC when selling multiple product packages.
Amazon demands that each package bundle requires its own unique identification numbers to let customers tell single items from multi-packs. Retailers need to obtain extra UPCs from GS1 to create bundled products.
By correctly marking standard products separate from bundles Amazon users can find items more easily and maintain marketplace requirements.
GS1 checks and verifies all UPCs in its system to maintain sellers’ Amazon policy compliance. When GS1 updates its records suppliers need to adjust their product listings or else run the risk of ASIN suppression.
To maintain product accuracy sellers need to review their UPCs regularly in GS1’s database. Stone should update his listing data for Amazon immediately when GS1 changes brand or product ownership.
An UPC validation tool automates the task to make it easier for users to obtain accurate results. This software compares GS1 database data against seller items daily and sends warnings about mismatched information.
Regularly checking UPC accuracy during listing maintenance stops sellers from losing their selling privileges due to data errors.
Amazon Brand Registry gives sellers the best way to protect their product listings by preventing anyone from changing their assignment numbers without permission. The program connects product links to brands to stop unauthorized Amazon FBA sellers from using incorrect UPCs and selling fakes.
After registering their brand with Amazon the platform delivers correct product data to brand owners before third-party sellers. Through Brand Registry sellers obtain access to Amazon Transparency and A+ Content tools which effectively defend their brand assets.
Brands need to set up Brand Registry when their brand starts to safeguard their future rights. The trademark requirement for registration needs early planning to run without issues.
Using Amazon Brand Registry enhances sellers’ ability to protect their ASINs and enhances the trust customers place in their brand.
The Seller Central dashboard from Amazon shows listing health information to identify UPC data issues. Sellers should check the reports regularly to find and solve UPC problems before getting their listings suspended.
Amazon changes its listing rules often which makes UPC codes that once worked invalid. By reading error reports sellers find and solve problems ahead of time to keep their brand running smoothly.
The seller should create alert notifications through Seller Central to receive UPC issue updates. Ever-running monitoring systems help protect against unexpected listing removals and keep products active online. Sellers who promptly fix UPC errors will keep their ASINs active and prevent problems with their sales.
Amazon runs its brand across various countries and demands unique product identifier systems for each marketplace. Markets need sellers to employ the right UPC or GTIN codes as per their selling market requirements.
Amazon FBA sellers need to check barcode standards for every marketplace they list their items on before starting sales. Using the proper barcode format simplifies product listing approval and stops incorrect listing issues.
Sellers leverage Amazon’s Global Listing Tool as a tool to run UPC data in multiple markets effectively. This tool creates a single product identification system that matches each marketplace format.
Sellers who keep UPC data correct for each marketplace can successfully branch out into international markets.
A normal Amazon issue arises when unauthorized sellers use brand-owned UPCs to list their unauthorized products often made of inferior quality. When unauthorized sellers damage brand image through improper listings Amazon may suppress their listings permanently.
Sellers need to watch their Amazon product listings and use Amazon Brand Registry plus “Report a Violation” to report any unauthorized sellers they find. By joining Amazon’s Transparency program sellers get tools to spot and stop unauthorized duplication of their UPC codes.
When you apply this system you prevent unauthorized Amazon FBA sellers from using your UPCs which controls brand protection and preserves listing quality.
Record keeping is necessary for both Amazon and UPC transactions to fix selling problems with Amazon. UPC documentation proves to Amazon that they made a mistake when they marked your listing as invalid.
Upc records sorted correctly enable sellers to resolve listing problems fast and keep their sales uninterrupted.
The Handmade and Custom Products section does not need UPCs according to Amazon standards. Amazon FBA sellers must use GTIN Exemption if it applies to skip buying barcodes they do not need.
Distinguishing UPC needs from exemptions enables sellers to select the best listing strategy that saves them money.
Excel sheet imports for a large number of listings can create formatting errors that affect UPC accuracy. Organize UPC data entries in a uniform manner to avoid listing rejections.
Routinely checking submitted data with official templates before publishing prevents product listing mistakes.
When a product changes its manufacturing source, sellers should update the necessary information regarding the Universal Product Code or UPC. The seller needs to match the new product identifiers to their Amazon listings during this process.
When manufacturers do not update UPCs during changes they create incorrect product records and force listings to be suppressed.
All employees in charge of Amazon listings need thorough training about UPC management to manage product data accurately. When you misuse UPCs you can expect your listings to be disabled and inventory to become unreadable.
Teams understand Amazon’s barcode standards better when they receive official guidelines and barcode education.
Your product title must be easy to understand from the start. Several Amazon sellers make the mistake of using many different keywords in their product listing titles as they believe this helps them rank higher.
Amazon’s ranking system A9 gives higher preference to user experience and keyword stuffing ruins both ease of reading and generates fewer sales. A product title set in a clear layout helps people trust the item and easily determine what it does.
Amazon’s system may lower a disorganized listing’s rankings because shoppers avoid them and prefer well-arranged product pages.
Amazon FBA sellers need to create easy-to-understand titles instead of filling them with multiple keywords.
A title that helps buyers solve purchasing decisions should include the main keyword once with supporting product information to explain what the product offers. This method makes listings more visible to customers so they can shop without obstacles.
Amazon gives sellers set character limits for product titles throughout different selling categories. Sellers should choose their main keywords carefully and use these terms normally throughout the product title. The best product titles need to display core item information in an easier-to-understand format.
Your content becomes simpler to understand and better matches search results when you stick to core keywords. Amazon FBA sellers need to form titles that replicate the actual search terms potential Amazon buyers use when looking for items.
Adding keywords multiple times in product names and product texts does not make Amazon search rankings better. The Amazon algorithm finds corresponding words so featuring the same keyword repeatedly in your title harms natural writing quality.
When selling an organic cotton baby onesie the seller should write a title named “Organic Cotton Baby Onesie with Soft Breathable Hypoallergenic Fabric.” The title clearly states all necessary information to customers in an easy-to-read style.
Consumers want easy-to-understand listing formats and avoid shopping items with unnecessary repeating texts.
When creating product titles sellers need to use different wording combinations to help search engines find their items while making the titles easy to understand.
They should use matching synonyms along with specific descriptions of the product features. Our listing becomes more enjoyable to read and attracts perfect customers through this approach.
A product title needs to display its logic in human-understandable order. Because Amazon users browse quickly through titles sellers should design an organized information display for shoppers to understand. When keywords are strung together unrelatedly it creates confusion for buyers and diminishes their purchase decisions.
A selling listing for an electric standing desk should feature the title “Electric Standing Desk Combines Adjustable Height, Generous Workspace, and Durable Construction.” The title format starts with the product name then lists its main advantages.
Using a clear word arrangement lets shoppers understand product details better while making the text easier to understand. Sellers need to build their titles using normal conversational patterns so buyers can easily locate and understand their product listings.
Bullet points on Amazon support product description for customers. Putting excessive keywords into product text makes it hard to read. Amazon FBA sellers need to draft bullet points that concisely show what the product does better than standard keyword use.
To optimize their bookshelf product listing on Amazon the seller should use this bullet point strategy.
This technique delivers straightforward details that do not need excessive keyword usage.
A keyword-stuffed product description appears as follows.
This version makes it hard to understand and fails to benefit the customer. The target audience needs to read each point fast so excessive text distracts them from the listing. Your description should include suitable keywords that feel normal to read.
Your product descriptions should create compelling content before loading them with keyword phrases. When Amazon FBA sellers repeatedly integrate different variations of keywords it reduces their product descriptions’ readability and harms their sales success.
A seller should describe their stainless steel cookware set as built to survive and maintain even cooking temperatures. The special coating helps food slide off the pan and gives simple cleaning results.
Customers want to read descriptions that offer valuable details instead of repetition with product keywords. Sellers need to highlight the advantages of their products and demonstrate what makes them stand out within their normal verbalization of keywords.
Amazon imposes keyword standards that can hurt seller listings when sellers break them. Putting too many keywords into your product listing will hurt your chances of being seen or even cause Amazon to take down your listing. Sellers must follow the official structure rules Amazon provides for their listings.
A seller who observes Amazon text character limits and keeps descriptions easy to understand will keep their listing visible in market competition. The Amazon system marks seller accounts for rule breaking whenever product titles and descriptions contain numerous unnecessary keywords.
Amazon demands specific criteria that sellers must follow plus easy-to-read text in order to succeed in the long run. A product listing should make shopping easier to use while naturally adding keywords to its content. Enhanced rankings and improved sales performance will help sellers grow their Amazon brand effectively.
When buying on Amazon most customers search for results based on specific needs, not just particular words within product details.
Brands should put their focus on describing customer benefits rather than using various keyword versions in their listings. Customers are more likely to make a purchase when they grasp the product benefits.
When sellers list product benefits instead of keyword repetition they produce content that will interest more customers. Our method brings in more customers without sacrificing the professional and useful tone.
The Amazon system identifies word alternatives so Amazon FBA sellers can provide their main keyword once without repetition. In each listing we should replace multiple identical keywords with natural language and synonymic terms to make content more interesting and readable.
The seller describes their product as a cooling gel memory foam pillow to ensure deep sleep. The sentence directly uses the main keyword but also lists the product specifics at the same time.
A shredded memory foam sleeping pillow ranks highest among memory foam pillows for sleep. This sentence doubles up on the term ‘memory foam pillow’ which makes the text hard to follow.
When picking alternative words our aim is to make listings easy to read without sacrificing essential keyword placement. Amazon’s search algorithm handles multiple phrases so sellers should make their product information easy to read and follow.
Sellers add several product search words to their title in order to increase visibility but it creates a long and hard-to-read text. Your product title should convey helpful information first instead of serving as a keyword collection.
When customers see a neat title they are more likely to click on a product which improves the performance of search results. Include only important facts when creating your title because adding random keywords will damage its effectiveness.
Amazon gives sellers an option to add more search terms into the product listing backend without damaging text legibility. Sellers can enhance their search engine rankings by using more keywords because this information goes into invisible backend search terms.
Sellers can enhance their search position through proper backend terms setup without hurting how users interact with the product. By implementing this method sellers keep their listings professional yet get more buyers to see them on Amazon.
Some vendors insert generic keywords into their item details that are unrelated to their actual products. Amazon may reduce the seller’s listing presence when users experience bad results from misleading keywords.
Amazon removes listings from sellers who provide inaccurate keywords so use keywords that match each product details correctly. When product descriptions use truthful terms customers develop trust and the brand succeeds over time.
Excessive use of caps and special symbols hurts the professional image of your listing. Amazon FBA sellers should avoid using all caps or additional punctuation since it typically looks like spam advertising.
When Amazon sellers fail to follow their official title standards they may face actions. Sellers need to normalize verbalization and normalize verbalization when typing titles while showing clear writing and easy reading.
Selections of products have fixed text limits for their product titles that differ across product categories on Amazon. Long titles override search result information making them perform poorly for customers. Make sure product titles stay within the designated character limit structure to help customers find you.
Sellers need to study their listings frequently to check which search terms bring the highest number of sales. Through experiments they can study multiple title and description formats to find ones that generate best results.
Amazon FBA sellers should depend on facts about actual performance instead of randomly including keywords in their product listings. Periodic testing of product listings helps sellers raise their search position and boost revenue.
Amazon requires sellers to comply with clear bundle product standards or their listings will face suppression. A bundle contains multiple related items that provide enhanced benefits to customers. Amazon disallows item groupings that happen randomly or make misleading claims about products.
To qualify as a bundle Amazon sets strict rules that products must add specific advantages to customer use. Haphazard product combinations cannot serve as bundles for profit boosting purposes. The bundle needs to include helpful related items that improve the customer’s experience.
The connection between a smartphone and USB cable plus a water bottle does not create an edition Amazon prohibits selling irrelevant bundles that decrease sales performance and our policy compliance.
Amazon prohibits sellers from transforming manufacturer product sets into their own bundled packages. The brand decides how sold products are bundled and sellers must keep those sets intact.
The complete accessory kits supplied by Canon for their DSLR cameras cannot be distributed through separate bundles by Amazon sellers.
A LEGO set with several mini-figure elements in one box must remain intact because you cannot split up these elements into separate bundles containing figures from various other sets. When you alter original packaging your product may be removed from Amazon’s system and your selling account could be disabled.
Amazon mandates that bundled products get new unique ASINs for bundling rather than borrowing ASINs from its components. Sellers need to choose a new ASIN for their bundle rather than using the main product ASIN.
Amazon detects bundle policy issues when a seller lists only the laptop ASIN because it displays an incorrect product range.
Place product bundles in the right product category according to the main item within the package. Amazon demands bundle listing happen according to the main product contained in each shipment. Sellers need to put their product bundle under a category matching its true nature to follow policy rules.
The platform could take down listings from sellers when wrong categories are used for product display such as “Electronics Accessories.”
The product bundle information needs to show exactly what products buyers receive in the package. Customers must receive all important details about items during their buying decision.
The listing should mention all included items such as a “Gaming Console with 2 Controllers plus Charging Dock” pack.
Amazon permits sales combinations that include specific products in their bundle restrictions. These include:
A bundle pairing protein powder from one brand with dumbbells sold under another cannot work properly because they are from different brands and product lines.
The bundle of protein powder and shaker bottle works well since customers often buy these items as part of a complete meal replacement routine.
Amazon wants packages to give customers more useful offers than inflated prices. Packaging items together cannot make sellers raise prices artificially.
Amazon expressly prohibits sellers from listing products in bundles when those items are sold separately on other product pages. The included items must be unique to the bundle itself.
When a seller offers their razor product both alone and with their bundle simultaneously Amazon may block that bundle listing.
Sellers attempt to combine diverse items as one product package to minimize their fulfillment and referral fees. Offering bundled items against Amazon policies results in possible disciplinary actions.
A seller who combines ten USB cables into one product listing to decrease direct fulfillment costs may face Amazon’s penalties because the collection needs genuine packaging according to its supplier.
Amazon stops sellers who attempt to fit multiple product versions under one shopping ID when those versions differ in size or color.
The bundle set of 3 T-Shirts should appear on Amazon only when the manufacturer creates it as an official package.
Amazon will eliminate the listing if a seller puts together T-shirts from various colors and sells them without following correct packaging guidelines.
Amazon follows rules that prevent its sellers from using bundle creations for search result improvements. Sellers cannot combine inexpensive popular products with their main offerings to boost search results.
Amazon frowns upon sellers adding popular items to cheap packages just to boost clicks. Bundles need to serve a natural purpose instead of serving to boost search results.
Each bundle needs its own exclusive UPC or GTIN when it comes to product identification instead of taking one from a single item.
Marketing a three-flavor coffee set as a single product should have its own UPC distinct from the UPC of any individual flavor. The bundle will likely be removed by Amazon when the seller refuses a UPC code.
Amazon reviews and changes its bundle standards on a regular basis. Sellers need to monitor Amazon’s new policies at all times to remain in accordance with changed rules. Even minor oversight of update rules can trigger Amazon to take away your listings permanently from the site.
Sellers can both obey Amazon regulations and create successful product bundling when they follow official bundling guidelines.
Sellers rely on the FBA Inventory Health Report from Amazon to run their stock better. This report shows when product sales problems threaten your storage prices and earnings.
Through Amazon FBA Inventory Health Report sellers see which items aren’t selling and have too much stock at hand to take proper measures.
A seller who observes low sales velocity on an individual Amazon Standard Identification Number should identify that the product’s selling pace needs attention. Product poor performance in search results often happens when listings need improvement or when prices remain incorrect.
Once they spot the issue the seller can change product details, adapt pricing plans and strengthen their advertising methods to sell more products.
The report helps sellers defend against storage costs while supporting their brand growth and maintaining product quality. Sellers who examine the Inventory Health Report every day base decisions on data that help both their operations and their brand results.
The sell-through rate stands as a major performance metric for sellers who work with Amazon FBA. It tracks your product movement rate between storage time intervals.
When Amazon inventory does not sell quickly enough the brand charges higher fees and possible penalties because items stay in its storage areas for an extended period.
A seller should look for reasons behind the slow sales trend when their wireless earbuds produce just 1.5% sell-through numbers. Possible reasons include:
The Inventory Health Report from Amazon detects when your available stock exceeds market demand. This can result in:
Amazon will detect a large inventory build-up from March as overstock if the seller adds 500 units of Christmas decorations. Because customers do not purchase holiday decorations outside of winter months the items stay unsold which incurs storage fees.
To prevent this, sellers can:
Through proper inventory management sellers can free up valuable warehouse space which helps bring in cash from new profitable product launches.
Amazon warehouses hold products that cannot be sold when listing problems prevent them from being placed online. This problem regularly wastes storage money and does not help sellers make more sales.
Stranded inventory occurs due to:
When Amazon detects that a seller’s kitchen blender lacks product description they disable it from customer view and keep the item stuck in storage. After complying with product details changes and sorting out legality problems the seller can restock their product on Seller Central platform.
Sellers can find stranded inventory faster through the Inventory Health Report and prevent storage fees by taking action at once.
Amazon applies long-term storage charges to products stored for more than 180 days. Sellers can use the FBA Inventory Health Report to identify goods needing attention so they prevent being hit with storage fees.
The seller should respond right away to their 200-day inventory of fitness trackers showing 190 days in storage by taking specific measures.
Managing mature inventory properly helps sellers save money and keep their product supply moving positively.
The Inventory Health Report shows exactly which products need to leave warehouse space because they sit unused for long periods. Sellers have control to choose between selling off stock, discarding products or returning stock for cost savings.
When a seller has out-of-date phone cases that customers do not want a product, they can select between four choices.
Monitoring and doing what Amazon recommends for slow-moving products gives sellers space for their best-selling items.
The Inventory Health Report shows Amazon what pricing problems hurt sales numbers. A higher product price than other sellers reduces market demand bringing excess inventory.
When sellers price their smartphone holder at $29.99 while competitors offer it for $19.99 the product will not sell well. The seller should:
When a listing does not follow Amazon guidelines the platform makes it invisible to customers and decreases product sales.
A suppressed ASIN stops customers from seeing the product or buying it in Amazon search results. Changes to revenue happen fast after suppression so sellers must handle the issue promptly.
Amazon tracks daily compliance to selling rules through ASIN suppression routines that harm sellers’ brand standing. When sellers get blocked from their FBA storage frequently their Inventory Performance Index score drops and may place restrictions on their space.
To prevent this problem sellers need to review their Seller Central dashboard at regular intervals paying special attention to the Suppressed Listings segment under Manage Inventory.
Sellers need to watch their Amazon Seller Central dashboard data to find their suppressed product numbers. Sellers can check their suppressed listings through Amazon’s Manage Inventory tool since they can see all flagged listings with the reasons why they were suppressed.
When Amazon finds listing errors such as furnishing only one size of men’s sports shoes the platform blocks this variant from buyer view.
When Amazon blocks a product ASIN from results it becomes less visible to buyers who cannot locate or buy it. The seller needs to review Seller Central regularly to find suppressed items and fix them right away.
Amazon reduces product visibility because of errors in vital product details or rules violations plus content mistakes. Sellers must regularly inspect their products to find any problems at the first sign. Running an ASIN check each week reveals listings that need to be corrected before Amazon stops displaying them.
Regular ASIN suppression checks are essential because failing to check could harm the sales of top-selling products.
Amazon requires product titles to follow specific rules that make listing information easy to understand. Listings must follow essential length guidelines and provide precise information in their titles without promotions.
Amazon will block listings if product titles do not provide enough detail and meet all the required size specifications.
When sellers ignore defective product titles they can expect Amazon to block their listings from view which leads to lost sales opportunities.
When sellers include too many keywords or use words like best or top-rated Amazon takes their listings out of visibility in search results.
Sellers need to inspect their product names regularly while following Amazon’s official titles for each product group. Regularly checking product titles helps you avoid loss of ASIN status as it keeps your listings active.
Amazon needs professional photos with a white background showing only the product in full view with no overlay text or marks. Not posting a correct main product image stops your listing from showing online and takes away opportunities to make sales.
Before listing products on Amazon sellers need to verify that all images follow Amazon’s accepted quality and file type standards for product display. Checking the listings that Amazon removed helps identify image concerns early to protect sales performance.
As a condition for doing a brand on Amazon sellers need to provide customers with thorough bullet points and description data about their products. When the designated information fields remain empty the product will be hidden from Amazon search results.
Without a product description in the laptop stand listing sellers cannot provide necessary information to buyers for purchase decisions.
Amazon performs this action to protect the platform’s standard interface and user satisfaction. Presenting all important product information through detailed features and instructions helps maintain the product’s availability on Amazon.
The seller must regularly assess Amazon content demands to verify that all product descriptions follow Amazon’s rules.
Amazon uses distinct product groupings to guarantee precise product grouping. Placing a product in an inappropriate category can lead Amazon to block it from displaying.
Brand sellers should select their product category from Amazon’s BTG tool to find the correct match. When sellers update incorrect category choices through Edit Listing in their Seller Central dashboard they stop unwanted suppression from happening.
Amazon prevents filtered listings by stopping product displays when content follows its specific rules and policies.
Sellers must read Amazon’s Content Policies to find keywords that could cause suppression and delete them before creating new product listings.
Using Amazon Automate Pricing tools to monitor listing prices can stop suppression from price differences.
Amazon sellers must ensure their eco-friendly and organic product claims are validated to comply with marketplace policies and prevent misleading information. The e-commerce giant enforces strict guidelines to protect customers from false advertising and ensure products meet regulatory standards.
Organic product validation works best on Amazon through earning official product certifications by independent brands. To prove organic status an item needs validation from well-known organizations like USDA Organic or Soil Association alongside EU Organic and Canada Organic Regime.
To prove green tea is free from synthetic farming methods the seller needs an official USDA Organic certificate. Amazon typically takes commercial action by stopping sales when a seller makes fake organic product claims without proper certification.
To ensure compliance:
Organic sellers need to obtain renewed certifications regularly because expired credentials can cause their products to be taken off sale from Amazon. Organic sellers who need accurate certification develop trust with buyers and avoid Amazon removals by following these standards.
Applied on product descriptions, the appropriate terms can be very helpful in marketing and sales processes, because they depict the actual characteristics of the products more accurately.
It is important to note that Amazon has a particular rule on copyrighted language when it comes to selling these products especially those in the eco-friendly and organic ranges.
The sellers should refrain from using what may be considered as false or exaggerated information by providing real information that can be verified by potential buyers.
For instance, the ‘natural face cream’ sold by a skincare brand should not put up phrases such as ‘chemical free’ or ‘100% organic’ unless they have been certified to do so. Instead, they should specify:
Claims like ‘all natural’ or ‘green’ could be eliminated if supported by evidence or the ASIN suppresses them. Instead, the actual financial revelations are highly qualified and, in some cases, vaporous, and sellers should disclose ingredient lists, sourcing information, and other verifiable factors that back up these claims.
Some words and phrases may be banned by the search engine due to misrepresentation, and that is why it is important for the sellers to ensure that their content has no such terms before posting it on the site.
Apart from avoiding compliance issues, the description has to be as accurate as possible so that customers trust the brand and the product.
Sustainability is already an important attribute for many people in choosing packaging; however, claims and credentials should be given properly. For this reason, terms such as ‘biodegradable packaging’, ‘100% recyclable’ and ‘no plastics’ should be backed by proof.
For instance, a seller selling an eco-friendly phone case for a phone may get across a message stating the packing is biodegradable. Normally, the given claim is valid if the product has been tested under ASTM D6400 standards and found to be compostable.
Nevertheless, in case that the packaging includes non-compostable plastics, Amazon will hide the ASIN for false advertising.
To ensure compliance:
It may be useful for Amazon to request documentation to conbrand the sellers’ packaging claims; hence, sellers must keep all compliance reports easily retrievable.
It is also important to note that proper validation of claims regarding environmentally friendly packaging go a long way towards avoiding suppression problems and improving your brand relevance.
Sustainability is a generic term and it has been deemed improper for sellers to employ it loosely and ambiguously. Basic declarations that can be read as ‘sustainably sourced’, ‘eco-conscious brand’ leave a lot of room for interpretation and are usually accompanied by a warning by the Amazon portal.
For instance, a seller of bamboo cutlery rebranding the message: “Made from sustainable bamboo” should explain how the process of offering bamboo as the product reflects sustainable standards for example:
It must be understood that sustainability credentials can be measurable and that sellers are then able to substantiate all those statements when selling on Amazon.
Amazon is now demanding proof of scientific facts on the biodegradable and compostable products that its sellers offer. Industry standards must be met as per the ASTM D6400 standards set by America and the EN 13432 standards set by Europe.
To prevent issues:
This means that sellers should not use phrases such as ‘use this packing material and it shall decompose in any condition’ unless they have evidence to support the same. Correct verification is done so that the accreditation is valid and customers develop confidence with the brand in regards to sustainability.
The vegan and cruelty-free labels on the products should be certified by well-known organizations. The policy of Amazon does not allow to identify a product as cruelty-free if it has been tested on animals at least once. The sellers have to prove they are in compliance with bodies like Leaping Bunny, PETA, or Cruelty-Free International.
To meet the same, sellers should upload certification documents on the Amazon compliance website. These logos may also be placed in product images and A+ Content to assure these statements and cater to environmentally conscious customers.
According to the current trend of selling textiles such that they use organic and sustainable materials, they have to meet certain requirements which may include the GOTS, OEKO-TEX.
It’s important to ensure that a person or brand’s product packaging does not violate Amazon policies as this leads to account suspension and product listings to be removed.
Sellers should make sure they include the certification in the aspect of describing their products and also use the certification logo in the images for their products in a way that can prevent them from being in more trouble.
Oftentimes, the brand has a process of checking on the product listings so as to conbrand if the supplied information has a valid base on sustainable practices on the products.
Therefore, to be compliant, it is required that sellers undertake internal checks on their fabric claims and provide updated certifications of the same when necessary on the listings.
Consumers’ products such as BPA-free, lead-free, and non-toxic products must adhere to the standard safety measures and must be subjected to tests in accredited laboratories.
What makes these statements difficult to believe is the fact that Amazon demands sellers to forward lab reports or compliance certificates to vouch for these statements.
If not well supported, the listing could also be pulled down by Amazon and customers would not be convinced of the claim being made.
It prevents cases where some marketers may present their products as being better than they actually are and this makes consumers have some level of confidence while using the product.
Brands selling products available on Amazon are required to provide scientifically appreciable proofs while making carbon-neutral or sustainable sourcing assertions. It is possible to suppress a product using the listing if there are other general terms like ‘Carbon-neutral product’ or ‘Material sourced responsibly’.
When a seller labeling themselves as carbon neutral, they should present certificates from organizations that monitor the carbon offset schemes. Unless supported by some evidence in the form of documents, these statements can be fraudulent, and attract some repercussions.
Sellers should incorporate disclosure statements in the advertisement of the products they are selling into measures to offset carbon footprint and sourcing of sustainable materials. This has a positive impact on customer reliability and is in line with Amazon’s sustainability procedures.
The presence of sustainability certifications in the images of the products and A+ Content thus helps in building the confidence of the consumer in the sustainability credentials claimed. Amazon insists on the use of accurate certifications that are genuine and have not been misrepresented on any of the products to be sold online.
Nevertheless, the sellers have to make sure that the certifications that are given in the pictures correspond to its compliance actually. Otherwise, account suspension may occur because of adding fake or unverified logos of certification.
A+ Content also offers an ability to expand on the efforts in the aspect of sustainability with the help of sections Accomplishments, Certifications and Standards; Production; and Material sourcing.
Thus, by employing specific types of content, such as visual and textual content, sellers can set themselves apart and gain trust from the customers in the field of eco-unfriendly products.
Customer reviews in Amazon gives an insight on how eco-friendly claims are perceived. The frequently asked questions and the reviews of products presented on the website raise some of the typical questions regarding the brand’s approach to sustainable production, use of organic ingredients, and responsibility towards suppliers.
Monitoring customer feedback also enables the sellers to have a clue of some problem that may surface in the course of doing their brand with the consumers.
When more than two buyers express doubt about the authenticity of an organic certification, then it might be advisable to adjust the listing information on the product. Being actively involved with customer inquiries and reading reviews help contain false information regarding the brand’s products.
Amazon’s sellers need to check their brand for compliance with the guidelines of eco-friendly and organic products periodically.
Some of the prompts to pandas about these policies and certification include the fact that they may change from time to time hence the need to periodically check for changes and update the listings as required.
Performing the audits in every quarter makes sure that the sellers do not have problems with legal requirements and clients keep the products continuously on the shelves.
Sellers should also have their own record of amendments to the sustainability policy of amazon and ensure that they align to it. Such documents should be easily retrievable in order to maintain compliance with all green claims within the marketplace.
Use of Eco friendly claims is a positive way of educating the customers through Enhanced Brand Content thus improving credibility that leads to conversions. Amazon also gives the sellers the chance to advertise their sustainability stories through the use of infographics, videos, and iconic brands.
Not only does well-crafted EBC provide credibility to the specific claims of conformity with environmental standards, but it also sets a brand apart from others.
For customers, they would be very willing to patronize the sellers that willingly come out and declare what they are doing as far as sustainability is concerned.
Amazon Climate Pledge Friendly (CPF) is a logo that shows customers that products have passed sustainability standards. Sellers that seek more visibility, especially by the customers with focus on eco-friendliness, can apply for CPF certification.
To be eligible to take part in this program, sellers have to conform to the following guidelines on their products and submit relevant paperwork. This leads to an improvement in the brand’s product credibility, ranking during the Search Engine Result Pages, and overall consumer trust in the brand’s sustainability claims.
Prevent Suppression with AMZ One Step
Hi there! I’m the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I’m not writing or working on projects.
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