Client: Matt Wiese, CEO of Water Bargain, Amazon Seller
The Challenge
Low Click-Through Rate (CTR) and Conversion Rate (CVR).
Despite having a solid product, the listings were underperforming, leading to stagnating sales. He needed a solution to increase visibility, engagement, and ultimately drive more revenue.
Listing Images Before
The Solution
To address these issues, AMZ One Step implemented a data-driven approach focused on optimizing images and testing their effectiveness. The strategy involved:
1. Revamping the Main Images for Higher CTR
- Created highly engaging main images designed to grab attention and drive more clicks.
- Conducted split tests on Intellivy to identify the best-performing visuals.
- Implemented Manage Your Experiments in Amazon Seller Central to validate results with live traffic.
2. Optimizing Secondary Images for Better CVR
- Designed compelling infographics and lifestyle images that clearly communicated product benefits.
- Ran A/B tests on Intellivy to determine the most effective secondary images.
- Applied Manage Your Experiments to further refine and confirm the impact on conversions.
The Results
Experiment 1: Main images test for high CTR
Created 2 brand-new images and split-tested them on Intellivy.
A winner was identified and we tested the winner vs the old photo on manage experiment.
Main Image Manage Your Experiment Result
The new main images led to a 22.86% increase in sales.
Experiment 2: Secondary images test for high CVR
We created brand new secondary images after doing the market research, and got feedback on Intellivy using image stack poll.
The new secondary images led to a 24.58% increase in sales.
Total Growth: The combined effect of both experiments increased overall sales by 53.05% in just 60 days.
Conclusion
Through a strategic approach of data-backed image optimization and A/B testing, AMZ One Step was able to significantly enhance Water Bargain’s Amazon listing performance. The increase in CTR and CVR directly translated into a 53% growth in sales, proving that high-quality creatives and proper testing can make a dramatic difference.
Want Similar Results? Let’s Talk!
If you’re looking to optimize your Amazon listings and scale your sales, book a call with AMZ One Step today.
Hi there! I’m the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I’m not writing or working on projects.
