Video marketing is a powerful tool for selling your products and services. Studies have proven that top-quality product video ad content can boost brand association by 139%, increase CTR by an astounding 250%, and lead consumers to make purchase decisions, as 70% rely on video ads to make buying decisions.
Amazon has been pushing video content lately and it’s easy to see why. Customers crave helpful videos, well-made films boost conversion rates as does engagement with these products on pages through visual media such as images or animation.
In addition, Amazon’s algorithm even prioritizes a product video ad over other listings so you can maximize your sales potential without spending too much money!
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What Is The Need For A Video Marketing Strategy?
We’ve gathered quite a lot of data over the past few decades of providing effective Amazon Videography Services, and here’s everything you need to know to take your Amazon Video Marketing Strategy to the next level!
The key to making a lasting impact on your customers is content. But what’s the best way? With smartphones capable of shooting 4K video, it’s easier than ever before for anyone with an idea and some free time. However, video marketing is more than just creating great content, it’s about telling compelling stories in a way that captivates viewers.
That means hiring the right professionals who know how to deliver key messages within 6 seconds, as it is the average time someone views something online, with an engaging tone of voice so you can keep their attention on your video marketing campaign for as long as possible. This is where expertly crafted Amazon Videography Services come in.
Video marketing is a powerful tool for selling your products and services. Studies have proven that top-quality product video ad content can boost brand association by 139%, increase CTR by an astounding 250%, and lead consumers to make purchase decisions, as 70% rely on video ads to make buying decisions.
What Are The Other Benefits Of Video Advertising On Amazon?
Video ads on Amazon have been a great way to reach an audience that may not be interested in your product otherwise. With the ability for brands and advertisers alike, you can measure how effective each campaign was by comparing performance between different types of styles like static versus moving images. Here are some statistically proven benefits of video advertising on Amazon:
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- How Are Amazon OTT Ads Effective?
With 70 million homes now using streaming TV, the average viewer is spending 102 hours per month watching ad-supported content on Amazon, also called Amazon OTT Ads or Amazon over-the-top Ads. That number has increased from 20 Million+ to 50 Million in just two years. Today’s viewers are more interested than ever before, with their favorite videos being streamed constantly. Not to mention that adding Amazon Streaming TV ads to your Sponsored Products and Brands campaigns can increase new client acquisition by 21% or more. - How Is Following Amazon Video Ads Requirements Integral To Your Success?
You can become a member of the Amazon Brand Registry by meeting these requirements. You must have an active text-based trademark registered with either WIPO or EUIPO. You can also enter through pending registration in your country’s intellectual property office if it is available to apply for membership at this time!Amazon’s guidelines for creating a video are very specific. Amazon’s guidelines for creating a video are very specific. They even have an entire section on its advertising platform to make sure that videos comply with these standards. These guidelines must be followed, or your advertisement listing will never even go live on Amazon. - How Can The Product Be Shown In Use?
Visual media is more likely than text-based ads to spark interest, according to a recent survey. This can be clearly seen in the rise of video content on social networking sites like Instagram and the people on eCommerce sites being captivated by video ads rather than long wordy product descriptions or pages filled with information they don’t care about reading their current time.
About 65% of people are visual learners, which means that if you want your users to understand the benefits of using one product over another it’s important for them to see how these products work in practice.
Video content is a powerful tool for selling any product because it allows you to show the user how their purchase will benefit them. Whether it’s an e-commerce site or not, videos provide valuable insight into what makes your company unique.
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- How Much More Likely Will A Video Ad Get Clicked On?
Video ads are more likely to get clicked on than regular display advertisements. That’s because videos have a much higher engagement rate and catch your viewers’ attention in an instant. The average CTR for a click-through from viewing a product video ad is 7.5X higher when compared to simple Amazon product photography containing advertisements.\
- How Can Streaming Video Ads Benefit You?
The length of time that you have to show your video ad will vary depending on the type. Streaming TV ads are a new and creative way for marketers to reach their target audiences. These ads are long-form videos streamed during movies, shows and sports events that can last up to 30 seconds, while banner ads often only require about 90 seconds for marketers who want their message notices, among other advertisements vying for attention.
The Amazon Streaming TV ads and Twitch can reach 135Million+ unduplicated monthly US customers. Plus, streaming television works well with your existing advertising mix. Research has shown that advertisers who used to display video adverts as part of their video marketing campaign strategy saw an average increase in detail page view rates by 88% while also experiencing higher purchase rates by around 90% - What Is The Benefit Of Using Interactive Video Ads?
Interactive video ads allow customers to browse products and make purchases with their voice or remote. The IMDb TV on the FireTV platform allows viewers to interact directly with an advertisement by pointing out specific details about a movie they are watching that might not be obvious from just looking at it, such as costumes worn during different eras of film history.
Interactive Audio Ads allow users to listen to and purchase products without interrupting their TV or music experience. These ads can be 10-30 second long video files that play when someone spins on an Amazon Music app. Thus these types of video ads are very engaging.
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- What Do The Customers Want?
In a recent study, it was found that 66% of consumers prefer watching videos to reading about products. This can be seen in Amazon Ads with their aggregated metrics which show an improvement in terms of how well video ads work when compared against display-only ones- they tend to record higher detail page views and purchase rates by 150%.
- How To Meet Your Customers’ Expectations?
In a world where customers expect companies to understand their interests, advertisers have realized that successful marketing is about staying on top of what people want. 73% of people in one recent study said they expected brands would change messaging based on actions and behavior from consumers. However, this shift was not without hesitation as well because many are still unsure what the best approach is to handle these new insights into customer desires gained through metrics without knowledge of how Amazon ads work.
For advertisements to truly connect with audiences, there needs to be some level of understanding among both parties involved. To keep up with customer expectations, advertisers are now using more sophisticated insights and adapting messaging based on how customers behave. - What Role Do Amazon Video Ad Specs Play?
Advertisers are embracing interest-based audience insights in their media spending. A recent report shows that 68% of advertisers now rely more on this type of buying rather than demographic-based, which is an encouraging sign for brands who want to reach specific audiences with tailored messages through simple listing features like Amazon video ad specs.
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Other Important Amazon Video Marketing Strategy Stats:
There are also a few other Amazon Video Marketing Strategy stats that are worth mentioning below:
- The data shows that brands who leverage Amazon Ads’ behavioral signals see a 44% increase in consideration compared to those using demographic attributes alone.
- The use of pre-produced videos in digital marketing is becoming more and more popular, with 81% reporting they currently employ this strategy. A whopping 13% also say that their company will soon be implementing them into its strategies.
- Livestream video ads have become the next most-used tactic for marketing purposes, with 73% of people currently using them and another 19% planning on doing so in the future.
- With the rise in popularity of video content, it’s no surprise that two-thirds (66%) of consumers admit that they would rather watch a short video advert than read about something.
- It is no wonder that Amazon has become the go-to place for many shoppers. Around 89% of consumers are more likely to buy from this platform than any other.
- 60% of consumers state that their favorite online store is Amazon. The company has become an iconic institution in just a few decades.
- The most popular way to advertise on Amazon is through a monthly video ad campaign. More than half of all brands spend $60,000 per month on ads.
- Brands are embracing Amazon advertising in 2022. A recent survey by Feedvisor found that 88% use the platform to advertise their brand and products, which is up from 75% last year!
- With over two-thirds (66%) of consumers starting their shopping on Amazon.
- Amazon’s revenue in 2022 until now has reached $116.44 billion dollars.
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Conclusion:
Amazon is a powerhouse when it comes to eCommerce, and video marketing is one of the ways you can tap into that power. By understanding the statistics around how video ads work on Amazon, you can develop a video marketing strategy that meets your customers’ needs and expectations.
Our team at AMZ One Step has expertise in providing Amazon videography services, and we can help you create videos that not only look great but also follow all of the necessary requirements for advertising on Amazon. Contact us today to learn more!
Kamaljit Singh is the Founder and CEO of AMZ One Step and a former Amazon seller. Kamaljit has been featured in multiple Amazon podcasts, YouTube channels. He has been organizing meetups all around Canada and the US. Kamaljit has over 350,000 views on his Quora answers regarding FBA. Kamaljit also founded AMZ Meetup where he organizes conferences for Amazon sellers.
