By customers decide to buy within moments: your product pictures are your first impression—and often your last. High-quality images are even more important for your primary product listings but also to get discoverable in related items and sponsored placements.
These images entice potential buyers and instantly convey your product’s value. From professional visual quality to strategic composition to Amazon’s guidelines, you can turn your product listing images into a powerful conversion and visibility tool.
Continue reading to learn tactical tips to get your product to shine in every nook of Amazon’s marketplace!
Explore More: How to Optimize Your Amazon Product’s Main Image?
Table of Contents
How Optimized Images Impact Sponsored Placement Ads
Increases Click-Through Rates (CTR)
Click-through rate (CTR) is one of the most important metrics Amazon uses to evaluate the performance of sponsored ads.
An optimized image has a great story to tell. It also expresses the value or utility of the product rather than focusing on exhibiting it in isolation.
- For instance, take an ad for a fitness tracker. A generic tracker image might be enough, but a stark, high-res photo of the device strapped to a model’s wrist, tracking their heart while they jog, is far more powerful.
That contextual adoption resonates right away with a customer’s search intent, increasing the likelihood of clicking on the ad.
Additionally, Amazon’s algorithm rewards ads with higher CTR by giving them better placements. Above-average engagement rate signals to Amazon that your ad resonates with shoppers, promoting it to more search result pages.
With optimized listing images, sellers can create a virtuous cycle: more clicks lead to better ad placements, which in turn lead to more clicks.
Moreover, shoppers that clicked on visually-appealing ads are typically closer to making a buying decision.
In competitive niches such as fashion or electronics, where an image’s impact is key, an optimized image can be the difference between a customer selecting your product or skipping right on by.
Clear, vibrant and detailed listing images can make your ad twice as effective, particularly during high-traffic shopping seasons such as Black Friday or Prime Day.
Improves Conversion Rates
High CTRs will bring customers to your product page, but only conversions can transform that traffic into revenue. Optimized images are your unsung salespeople, helping people answer their questions and address their concerns regarding the product out loud.
Every customer loves to visualize how a product can complement their life, the more a customer can visualize a product in their life the more would be the chances of purchase!
- A lifestyle image, for instance, of a blender in action — mixing up fresh, colorful fruits in a crisp, modern kitchen — tells a shopper how to use it and fits aspirationally into his or her lifestyle.
This type of imagery fills the gap between a customer’s curiosity and confidence by showing what the product i ando what it can do.
In fact, conversion rates are the most critical metric in Amazon’s ad ranking system. And when your ads drive traffic but don’t convert, your CPC goes up, which means poorer ROI for your campaign.
With high-quality images, customers get a better view of the product in many aspects and its applications, cutting the hassle of them looking for more information or comparing more products.
- A close-up shot revealing the powder’s texture, paired with a clear depiction of its nutritional label, appeals to health-conscious customers. When combined with lifestyle images of athletes using the product, it adds credibility and encourages purchases.
Apart from that, you can face negative reviews if your listing images are not optimized. Customer frustration usually arises from misleading or unclear visuals.
Builds Customer Trust
Trust is a key component of online shopping and visuals contribute in a big way towards establishing trust. Since shoppers can’t physically check the product quality, features and legitimacy, they rely on listing images.
Blurry, low-quality, or deceptive images chip away at that trust and cause shoppers to either leave your ad and head to a competitors’ or question the legitimacy of your product.
An optimized image gives a touch of professionalism and reliability. A crisp, high-res photo of a luxury wristwatch shows enough detail of its components (the bezel, dial, strap stitching) in close-up to let you know that you’ve got quality on your hands.
These details let customers know the seller is trustworthy and values providing a high-quality experience.
Enhances Ad Relevance
Optimizing listing images is vital because it will help you convince searchers that your product is relevant to the keywords they are targeting in the sponsored campaigns. An image that visually matches their intended product is instantly eye catching and says suitability when customers search for.
- For example, an ad targeted to the keyword “organic skincare bundle” will succeed dramatically better if the listing images feature eco-friendly packaging, natural ingredients and certifications such as “USDA Organic” prominently.
This alignment provides reassurance to customers that they have found precisely what they are looking for, resulting in a higher click-through rate.
Also, Amazon’s algorithm tends to rank ads higher if they obtain clicks and conversions consistently. Crispy, keyword-rich listing image content creates not only a pleasant visitor experience, but also a second chance in making the algorithm take your image as relevant.
Meets Amazon’s Guidelines
Amazon has stringent standards regarding ad visuals, and sellers must adhere to the required specifications which include white backgrounds, minimum resolution thresholds, and a clearly visible product.
This lack of compliance can lead to ad rejection or limits on what placements the ad will show, which can harm campaign performance.
- For instance, the protein powder seller has to upload listing pictures that meet Amazon’s technical standards. For the image, they must be out in the product in its original packaging (besides with a white backdrop), the labels must be readable, and there should not be a water mark.
Meeting these standards will help to ensure the ad is approved and remains competitive, thereby protecting your investment in sponsored campaigns.
By following Amazon’s specific requirements for listing images, sellers will avoid any interruptions while maintaining professionalism and legitimacy in front of prospective buyers.
Differentiates Your Product
- For example, let’s consider a high-end knife set. Rather than displaying the entire set, it captures close-ups of blade materials, ergonomic handles, and unique packaging that raise the quality perception.
By adding an image to compare and contrast with cheaper alternatives it adds another layer of value proposition to persuade the customer to buy from you.
Standard listing images can make some flat products look less interesting, even when there are unique functionalities that visually highlight Amazon product USPS.
Improves Ad ROI
Well-optimized listing images improve Amazon ads ROI directly. These visuals are maximized to get the most out of every dollar spent by increasing click-through rates and conversions. Not only this, but high-performing ads with high-quality visuals often get better placements, thereby reducing the cost of advertising even further.
- A pet food company that is advertising on Amazon. Lifestyle images — like a dog loving the food — create an emotional response in pet owners that drives clicks and conversions.
This not only increases listing engagement, but also boosts the efficiency of the campaign as a whole.
Drives Organic Ranking
Good performance from sponsored ads creates an uptick in organic visibility. Products that have great, click-attracting, and sell-worthy listing images should naturally rise in Amazon’s organic rankings, getting more and more visibility.
- For example, one of the sponsored posts for a branded coffee maker with nice pictures just might edge above the rest.
As sales rise, Amazon’s algorithm deems the product valuable and useful to shoppers, increasing its position in organic search results. A feedback loop ensues, in which optimized listing images enhance paid and organic performance.
Strengthens Brand Identity
Besides, a brand identity builds trust and loyalty and consistent and professional listing images in all sponsored ads help to manage it. A well-defined visual identity makes your products more distinctive so that they stick in the consumer’s mind and encourages repeat purchases.
- For instance, a cosmetics company can utilize the same color palette and high-end packaging visuals in every commercial it runs, reinforcing its identity as a trustworthy and luxurious brand. This way images of high-quality listing images set a lasting impression and customers tend to choose the brand over that of competitors.
Encourages Repeat Purchases
Well-optimized listing images aren’t just about driving first-time sales; they also help create long-term relationships. Using consistent brand imagery gives customers something to remember your product by and it increases the likelihood of repeat purchases.
One such kit that takes this to the next level is a meal prep kit with step by step in-use images of the product which can create familiarity and satisfaction When customers see the same listing images in future ads, they get reminded of the positive experience, leading to repeat orders.
Reduces Return Rates
Clear and accurate listing photos will reduce return risk, since they increase customers’ understanding of what they are buying. It’s not uncommon for misleading or unclear visuals to create impressions that lead to dissatisfaction and ultimately, returns and negative reviews.
- For example, a photo of a backpack with clear measurements and close-ups of compartments allows customers to visualize how much someone can fit in the product and how it functions. Sellers can minimize return rates and improve customer satisfaction by offering complete visual information.
How to Create Eye-Catching Listing Images
For Related Items Placements
Highlight Compatibility
It’s important to demonstrate how your product works well with other products when designing images for related item placements. This is a chance for some gentle cross-selling or up-selling, showing how your product works with goods that shoppers are already looking to purchase.
When customers shop, they are often looking for items that add to or complement what they already have in their cart. When you highlight compatibility visually, you immediately create a bond between the products and improve the chances of selling them as a bundle.
- For instance: There are many cases for smartphones, indicating how your smartphone case holds perfectly onto a popular smartphone model. If your case has more than one function (like a cardholder), show this by placing the case next to items you have that would fit perfectly in it (like a business card or a small amount of cash).
An alternative strategy that could also work well is to emphasize “add-on” or “bundle” offers that demonstrate with visuals how the products complement each other, cementing in the mind of the customer how those related products go together.
- For example, next to a camera lens, display an image of a lens cleaning kit that illustrates maintenance compatibility.
Customization by Season and Theme
Making your product images relevant to the season or holidays will give them a significant increase in relevancy and usability. Adapting your imagery to the occasion infects customers with a feeling of relevance and urgency and connects your offering to the trends of the moment.
When shoppers feel like items resonate with the season, event or holiday they are preparing for, they are more likely to purchase products. This makes the product feel more personal and more in-time with their immediate needs.
- For instance, you could show a grilling tool set during the summer months alongside a barbecue setup in a sunny backyard. For the holiday season, you could depict a cozied-up kitchen set with a bakeware collection or a high-end coffee espresso machine, prepped for seasonal goodies.
Depending on your product, you could highlight your product in multiple seasonal contexts. A woolen blanket, for example, might be displayed in a winter holiday scene as well as a cool autumn evening to illustrate its use all year round.
For Sponsored Placements
Use Action-Oriented Imagery
If you’re using sponsored placements, it makes sense to use action-focused images to get potential customers picturing themselves actively utilizing your products. Images of this nature make for a dynamic visual experience and encourage interaction, which means higher engagement.
Action-oriented images especially do well in demonstrating the utility of a product. This can make customers mentally visualize themselves using the product that can trigger interest and lead to conversions.
- Example: A camping tent advertisement should not just show the tent pitched at one point in time at one spot. But picture hikers pitching the tent at one of these beautiful outdoors and in motion.
This both depicts the tent in use and invokes a sense of adventure, tapping into consumers’ longing to be outside.
- Another Tip: Try to add motion to your product imagery where you can; a drone lawn shot with a person actively using a gizmo, or for something such as a product like a bike pump, where it is in use when the yard application is in full motion.
Implement Brand Storytelling
Brand storytelling via photo allows you to connect on an emotional level with your customers, making your sponsored ads more memorable. It’s about showing, not telling, your brand values, mission, or where your product belongs in the customer’s life.
Customer storytelling appeals to customers’ emotions, which helps build more powerful brand loyalty and increased intent to purchase. It focuses on the experience the product provides and extends beyond the features.
- For instance, for baby diaper ad, put an image of parents happily interacting with their baby in a calm, well-organized nursery. The touchy-feely warmth of the scene links product with care, comfort and love.
- Another strategy: Too many background elements that describe the product’s origin or philosophy should continue storytelling. For example, a sustainably sourced skincare brand might use imagery of nature, emphasizing the eco-friendly ethos behind the product.
Focus on Target Demographics
It is vital for your sponsored ads that the people in your visuals are relatable to your target audience, as this maximizes the effectiveness of the visuals. It can help diversify the audience while still retaining a focused line of the brand voice.
If your product speaks to a specific crowd, including people who look like your target demographic in the imagery helps build a sense of camaraderie. This enables customers to visualize themselves using the product, making the ad much more relatable.
- For instance, a fitness brand could showcase athletes of diverse skill levels all interacting with the same product. It broadens the appeal but also shows the product’s versatility, making shoppers feel like they might benefit from it, too.
- Alternative: Try utilizing diversity in your pictures, showing different ethnicities, genders and ages if your product is targeting a wide audience. This way, you can make your product attractive to multiple demographics.
For Product Detail Pages
360-Degree Product Views
Providing several presentation angles for a product is a mandatory requirement for any Amazon product detail page. This way, shoppers can see the product up close, contributing to their trust and enhancing the shopping experience.
When shoppers can really inspect a product from all angles, they feel more confident in making a purchase. 360-Degree shots build transparency, build trust and facilitate closing the sale.
- For a pair of shoes show the top-down, side, back and sole views. This is something that caters to buyers’ need to understand precisely what they are receiving, especially when it involves elements with fit and quality that can only be confirmed on time, for instance: fashion or shoes.
- Extra Approach: Include zoom feature for customers to see closer details on stitching, fabric quality and small things that make it unique (ex: logo positioning, materials tag)
Break Down Key Features
Individual word descriptions can be supplemented with listing images that highlight specific product features which might make your product listing seem more informative and persuasive. It helps shoppers hone in on the attributes that are most important to them.
Close-up pictures that highlight critical details help Valentine’s World reassure potential buyers of the value and functionality of the product before any hesitations ever surface.
- For example, with a suitcase, use photos that focus on individual elements like compartments, handles, wheels, or zippers. This allows buyers to assess the functionality of the suitcase as well as its outward appearance.
(Infographics or close-up images of key features, such as a laptop with callouts highlighting the processor, screen quality and ports, can work well where products are tech-focused.)
Making Products Look Premium with Amazon Professional Photography
Focus on High-Resolution Images
Amazon product photography has their requirements, which include high-resolution images (minimum 1000px in either height or width), but if that can be outfaced even higher quality images then your products will just look more in-depth and polished.
Crisp and clear visuals help showcase your product in its best light, giving customers the opportunity to appreciate every fine detail.
A crystal clear image allows your customers to examine the product much as they would if they were holding it in their hands, leading to customer confidence that your product is in fact it claiming to be.
- For example — if we are photographing a high-end watch, we may linger on the careful design, the materials, the craftsmanship, everything that suggests luxury and artistry.
Use Professional Lighting
The lighting is one of the aspects that dictate the quality of every product photo. For top-of-the-range products, soft diffused light helps you minimize harsh shadows and highlights and create a soft, even look.
Lighting needs to highlight the main features of what you’re selling to also come off as well thought out and nice to see. Good lighting helps expose the texture, color, and quality of your product to make it look more inviting and premium.
- Example: with a skincare product, soft, natural lighting can give an elegant, premium vibe—and highlight the sleek packaging and smooth consistency of the product inside.
Utilize Lifestyle Shots
Lifestyle images depict the product used in context and are critical for giving a product a sense of luxury and aspirational appeal. They demonstrate how your product can integrate into an aspirational lifestyle, showing viewers emotional benefit beyond functionality.
This lifestyle shot contextualizes the product by helping potential buyers picture themselves using the product. When done well, these images help elevate your product from simply being a commodity to positioning it as an exquisite experience.
- For instance, a premium coffee maker which is placed on the countertop of a chic kitchen along with a perfectly brewed coffee served in an elegant cup can evoke the ideal sense of premium living.
Have Simple & Minimalist Backgrounds
Amazon does mandate a white background for its image of the main product, but other shots can take advantage of mobile-friendly minimalist neutral-coloured backdrops.
These backgrounds help keep the focus on the product and showcase the design of the product. This method can make products appear sleek, refined and luxurious.
Minimalist backdrops provide a polished appearance focused on just the product, adding a feeling of exclusivity and luxury.
- Example: For a luxury handbag, use a neutral background (beige or light colors) that contrasts with the bag’s rich texture and intricate details, putting the product in the center of attention.
Show the Product’s Details
High-quality close-up shots of product details, like textures, stitching, or unique features, suggest quality craftsmanship. These photos help shoppers have respect for the care that sets your product apart.
Details instantly transform a product from average to premium as they convey craftsmanship and quality. Products from customers who can clearly view the quality of materials and construction will see the product as more valuable.
- Eg: A high-end leather wallet can show close-up images of its stitching, logo embossing, or soft underlay — to demonstrate its superior quality.
Highlight Product Packaging
When it comes to premium products, the packaging is sometimes as important as the product. Packaging that is designed with care can elevate a product to look more premium and higher quality. High-quality listing images of the product packaged also help create a premium feel.
Upscale packaging is an integral piece of the luxury experience. Showing it in your images, solidifies the idea that customers are investing in something special.
- For e.g. A premium perfume bottle kept in a designer box with satin finishing and elegant velvet lining for the inside of the box feels high-end and the unboxing experience feels special.
Incorporate Color Psychology
The colors have an enormous impact on the mood and aura of the visuals of your product. Premium products tend to feature darker, muted colors like deep hues of blue, gold, or black. They evoke feelings of luxury, elegance, and luxury.
The right color scheme in product photos can evoke feelings of sophistication and class, while also influencing buying decisions.
- For a good example, consider a luxury watch — a black background with gold accents creates a strong visual contrast that carries associations of refinement and exclusivity, while also showcasing the product’s premium materials.
Maintain Consistent Branding
Taking professional photos also means making sure your product listing images look cohesive. By having consistent lighting, styling and backgrounds across your product range helps reinforce your brand’s premium identity.
Consistent imagery helps build trust and recognition and creates the impression of a professional and trustworthy brand. This is essential for luxury/high-end products.
For example, a premium beauty company could apply a uniform lighting style with soft, pastel backgrounds across the product photos they try to make their product line a sense of uniformity and level of luxury.
Using Before-and-After Images for Demonstrating Effectiveness
Just like this, before-and-after listing images are one the most useful visual tools to showcase your product, benefits, and results. These enable prospective customers to see the effect or efficacy of a product at a direct level which can play a crucial role in making a purchase.
Featured Case Product Performance
Before-and-after images are also commonplace in industries like skincare, cleaning products, weight loss supplements, and other consumables to show visually that a particular product works. An apples-to-apples comparison, demonstrating the product’s value, can increase engagement and drive conversions.
- For example, an advertisement for a cleaning spray might show a before-and-after image of a dirty kitchen counter beside the clean counter after being cleaned with the spray. This enhances shoppers’ ability to visualize the product’s effect.
Why It Works: An image showing results proves the benefits of using the product, which increases trust and credibility.
Establishing Authenticity
While presenting a before–after image, there should be plausible and authentic transformations. Recklessly using exaggerated or doctored images can breed skepticism or mistrust.
- For example, a weight loss supplement may show a subtle but realistic change in a person’s body shape instead of a dramatic transformation.
Why It Works: When it comes to before-and-after images, authenticity resonates with shoppers, who value transparency and are likely to have more confidence in products that look as though they belong to the real world.
Demonstrating Multiple Uses
Before-and-after images can show how versatile a product is, for products with several benefits. This can help you demonstrate how it addresses various customer needs across multiple scenarios.
- For instance, a multi-surface cleaner could display a before-and-after photo of a stove top and countertop to highlight its effectiveness on multiple surfaces.
Why It Works: Multiple before-and-after images help shoppers grasp how a product may work in different scenarios, which can amplify value perception.
Incorporating Customer Testimonials
Before-and-after images are most effective when paired with authentic customer testimonials. This gives a personal experience which is sorry to say more credible than those made up claims, this validates that the product actually works.
- Example: If you sell a hair growth product, you can take a before-and-after photo of a customer’s hair, and then use their review of how long they used it and what it did for them, to go along with it.
Why It Works: Consumer-generated content enhances credibility, as it makes the transformation more relatable and believable, and therefore builds trust by consumers.
Highlighting Time-Based Results
In the case of products that work over time, a before-and-after photo may show how things have improved over the months. Skincare products, such as anti-aging serums and acne treatments, are examples of products that take weeks or months to show effects.
- Example: A facial serum might show before and after photos of skin one month after using it, and another three months after using it, illustrating the results over time with consistent use of the product.
Why It Works: This lets potential customers know that the product delivers long-term benefits and not just instant gratification, and so appeals to buyers who want results that last.
Ensuring Product Accessories Are Visible in Images
Display Accessories in the Main Product Image
The primary image is the very first thing customers will notice as they explore your product page. Accessories are also a must in this image and should be kept as much as possible to attract their attention.
If you’re selling a smartphone, include the case, charger, or headphones visible in the main product image, so your complete package is visible.
- Example: Camera bundle displays not just the camera body but also a lens, a camera bag and memory cards to give the buyer an idea of everything that comes in the packet.
Why It Works: By adding accessories in the primary image, customers can easily relate to what is included with their purchase and will make a quicker purchase decision.
Highlight Accessories with Lifestyle Images
Lifestyle images work best for depicting accessories that complement the primary product. These images are not only about the product, they showcase the environment and the way in which the product is consumed.
- For example, for a kitchen appliance, show the appliance in a context where the accessories, such as its special blades or containers, are being utilized.
- An example would be a stand mixer used in a kitchen environment where the whisk attachment, dough hook, bowl etc. are all still visible and another example would be an automotive buffer used in a garage where the buffer head is still visible with the car.
Why It Works: Lifestyle images create a situation that customers can imagine themselves using the product and its accessories in real life. This makes it more likely that the buyer will see additional value.
Add Additional Images of Accessories
Leverage this and add extra images that are only looking at the included accessories in your product. Detailed images of each accessory that could showcase their quality and characteristics.
- For example, a listing for home gym equipment should showcase close-up images of various attachments or accessories like resistance bands, adjustable dumbbell racks, or a workout bench—you can demonstrate how the design and material used should look up close.
Why It Works: Close-up shots of accessories ensure that the customer isn’t going to be confused on exactly what they are purchasing and can help enhance customer confidence in the purchase.
Use Image Labels or Icons
Another underrated way to incorporate accessories is to add small, non-intrusive labels or icons to your images that draw attention to what you’re wearing. It highlights the extra value your product provides without overloading the image with a list of products.
- For instance, if you are selling a gardener tool kit, you can include small labels that say “included tools” next to the rake, trowel, and gloves in the product image.
Why It Works: Labels or icons help direct the shopper’s attention toward important accessories, so they don’t miss seeing what comes with the product. That will also help if a few of the accessories are smaller and might not be as easily seen in the larger image.
Offer Information Specific to Accessories
You should also detail all the accessories that are included in the box in the product description or the bullet points. While this doesn’t directly impact the images, it does help customers know what they are getting when it comes to accessories to make sure that your accessory is included in the product search.
- For example, if you’re selling a camera and have a lens, memory card, tripod, or cleaning kit in the package, you can clarify that customers can find these accessories with the product.
Why It Works: Pairing images with comprehensive descriptions ensures customers understand everything they will receive as part of the purchase — which means that when they click on “buy,” they will make that sales-goal hit.
Showing You Accessories in Use
If Amazon permits, utilize interactive elements like a video or 360-degree views to display your product alongside its accessories. For customers, interactive images or videos enable them to interact and engage with the product and its accessories in a new way.
- For example, a portable speaker can have a product video showing the product itself and its charging dock and wireless case used together — it can show that each product complements the other and adds to the speaker’s portability.
Why It Works: Engaging links such as videos or 360-degree perspectives lead to an all-encompassing shopping experience, which confirms that the accessories are given time and consideration without excessive static images.
Bundle Images for Cross-Promotion
If you sell product bundles that include accessories, you can use a bundle image to allow customers to visualize the entire package. This strategy is effective especially when these accessories offer distinct additional value to make the bundle more enticing than purchasing items individually.
- For instance, if you sell a drone kit with extra batteries, carrying case, and propeller guards, you might photograph the drone next to all the accessories so it’s easy to see the buyer is getting a better deal.
Why It Works: Whether the customer is buying the cost-effective complete image set, the bundle visual provides a strong sense of getting a better deal. This can lead to higher conversion rates by pulling customers with a complete bundle.
Highlight Accessory Quality & Detail
Make sure your Amazon images match the high quality of your product’s accessories. Focus on the craftsmanship, the materials, the design — because customers might be willing to spend more on a higher quality item.
- For example, images of a leather bag may focus on the quality of stitching, hardware, and accessories like a keychain or dust cover.
Why It Works: High-quality, detail-focused images strengthen your product and accessories’ perception as premium products, helping you to appeal to buyers most concerned about quality.
Show Accessories in Packaging
Packaging is another factor that reinforces the premium nature of the product, and demonstrates it to customers. This is particularly effective for gifts or items with branded or design-forward packaging.
- Example: A luxury skincare collection with a wardrobe of creams in a designer gift box (preferably clear packaging) to sample each applicator and the components.
Why It Works: Images of packaged offerings can enhance the perceived value associated with the product which gives customers the perception of exclusivity that is ideal for premium or highly giftable items.
How to Add Video Content Alongside Optimized Images
This can include video content that can showcase your product’s functionality, add social proof and trustworthiness, and boost engagement.
Utilise Amazon’s A+ Content (Enhanced Brand Content)
Amazon’s A+ Content (previously Enhanced Brand Content for third-party sellers) lets you add rich media to your product images, including videos.
This tool is available only for brand registered sellers and allows you to create visually appealing product detail pages with the option of adding both videos and optimized listing images.
How to Use:
- Quality product video – highlight features, benefits, or how to use video.
- Combine the video with high-quality, opportune listing images in a tailor-made layout.
- Make use of text overlays or captions within the video to emphasize important selling points as well.
For example, a listing for a fitness tracker might display a video showing a person exercising while wearing the tracker, then an image of the product showcasing its design, screen and highlights of your product.
Make a Product Demo Video
The Pathfinder Project allows users to ensure that their work remains accessible, by leveraging data visualization to explore metrics such as the patterns of reuse of their data and the types of data being reused, which can provide critical visual context that static snapshots cannot.
Finally, if your product has unique features or requires assembly, creating a demonstration video can help customers understand better and avoid hesitating.
How to Use:
- If applicable, add in a video that shows your product in action, like a camera tripod being set up or a portable blender being whizzed to make a smoothie.
- Include photos of the product in other formats, like close-ups or different angles that highlight features.
For example, if you were selling a camera, you might include a video of the camera in action, along with shots of the camera’s zoom function and close-ups of buttons, lenses and features.
Upload Video In Video Shorts Section
You can upload videos as part of the product listing on Amazon, typically in the “Video Shorts” area or below the listing images. It allows the video to be pushed higher up without having to lose your typical image gallery for static visuals.
How to Use:
- Post a quick, short video to accompany your product images. The shorter the better, and do try to keep it under 60 seconds.
- Video may be dedicated to aspects such as how to set up your product, customer testimonials, real-life use, and pictures focus simply on giving detailed views of the product.
A set of luxury headphones, for instance, could start with a short product video to showcase the immersive experience of the sound, then have images that show off the product’s materials and design and comfort features.
Use Interactive Images with Embedded Video
For supported listings, you can now add interactive images that allow customers to click through to see a video, transforming static listing images into engaging media. These engaging elements work best for displaying intricate UP or lt; 3 D products.
How to Use:
- You can include an interactive image that you click to see a brief video of the product’s main features in action.
- Keep the media fairly standardized in quality and narrative to avoid a jarring user experience.
The image could open a video introducing potential customers to your vacuum’s powerful suction and compact design.
Leverage Customer Testimonials and User-Generated Content
Videos of happy customer testimonials mean a lot in establishing trustworthiness. Tech demonstrations or testimonials on quality, functional utility, and ease of use — period different videos are recommended that show a real audience using your product.
How to Use:
- Include testimonial videos with images to give your product work the overall systematic approach.
- You can also add customer testimonials in video form showing how the product is used in practice.
For instance, a home coffee maker may include a clip of a customer showing how easy it is to use the product, alongside photos of the coffee maker from different angles, as well as closeups of the coffee-brewing process.
Make Your Video Mobile Friendly
As a large proportion of Amazon’s traffic is via mobile devices, optimizing both videos and images for viewing on mobile is important. Make sure videos are quickly loaded and responsive, and don’t mess up the layout of the page.
How to Use:
- Limit video files to 100MB for faster loading.
- Make sure your video is responsive, one adjusts well on smaller screens
- Use short captions or text overlays with videos to summarize key takeaways.
Example: By presenting your travel bag in a mobile-friendly video that features the bag’s expandability and durability, paired with high-quality listing images displaying its compartments and durability, you could have one for this product.
Mix Videos with SEO-Compatible Descriptions
When optimized text goes hand-in-hand with video, they can be a robust SEO tool. So be sure to include relevant keywords in the video’s description to help align listing images and video with the search intent of the customer.
How to Use:
- Create descriptives for your video and images rich in keywords. This factors into discoverability on Amazon, as well as externally on search engines like Google.
- Get calls to action such as “Click here to buy now” or “See more details below” in the video or description.
Example: Include keywords in the description for your video and image descriptions such as “non-slip,” “eco-friendly,” or “durable” for a yoga mat.
Monitor to Optimize Video Performance
Amazon provides views and engagement rates for video. Use this data to adjust your video content, as well as make further optimizations based on what best resonates with your customers.
How to Use:
Monitor your video views and conversion rates on the video. To get better, if your video is not great, maybe concentrate better on specific features or customer benefits.
This data will help you identify if you need to be swapping some of the images out for videos (or vice versa) or changing content type altogether.
- For example, perhaps a video demonstrating a vacuum cleaner in action is bringing in more views and conversions than an image gallery upload, so maybe you want to upload a new video covering other parts of the buying process like ease of use and portability.
Boost Your Sales with AMZ One Step
Hi there! I’m the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I’m not writing or working on projects.
