By It’s not just about having great products anymore—it’s about making those products look irresistible! But here’s the million-dollar question: How do you catch a shopper’s attention faster than they can say, “Add to Cart”?
The secret sauce lies in mastering the perfect balance between eye-popping infographics and lifestyle images. Think of infographics as the savvy sales rep who explains your product’s brilliance, while lifestyle images are the smooth charmers that make your product feel like a must-have.
Ready to turn your product page into a scrolling stopper? Let’s go into the art of balancing the brain with beauty!
Tips for Making Exciting Amazon Infographics
Infographics can be a game-changer for your Amazon listings, transforming dull product descriptions into vibrant visual stories that captivate potential buyers. But designing an infographic isn’t as simple as slapping some graphics together and calling it a day.
There are plenty of opportunities to go wrong, and those missteps can turn your infographic from a sales booster into a head-scratcher.
Add Relevant Product Features and Benefits
Put all the information you gave in your text into listing images that look great. Make sure to list the main features, dimensions, warranty and guarantee information, what’s in the box, and different ways your goods can be utilized.
Avoid Overloading with Information
Having enough knowledge is not the same as having too much. Don’t use too many extra-long or complicated words in your infographics. Get people to read your pictures by writing catchy one-liners and using icons.
For example, if you’re selling a multitool, avoid stuffing every feature into the infographic. Instead, focus on the key features like its versatility and durability. Your buyers don’t need to know every single tool embedded in the device—just the essentials that make it stand out.
Incorporate A Lifestyle Background
A great way to make your infographics more interesting is to show how your product is used while showing its most important features. When it comes to shoppers, infographics that have a lifestyle background can do both what infographics do and connect with buyers.
Bring The Style of All the Pictures Together
Make sure that all of the pictures have the same style. Listing Images should match your business and product in terms of color, fonts, and general look and feel.
Add earthy tones to your pictures, for instance, if you sell something good for the environment. Your company’s image, website, or product packaging can also give you ideas for colors and fonts.
Don’t Forget to Include a Call to Action
An infographic without a call to action (CTA) is like a movie without a climax—there’s no resolution! Your infographic should guide viewers on what to do next. Whether it’s “Buy Now,” “Learn More,” or “See it in Action,” a clear CTA helps drive engagement and conversion rates.
For instance, if you’re showcasing a set of kitchen knives, include a CTA like “Discover the Chef’s Choice” or “Shop the Set Today” to encourage viewers to take the next step. Without a CTA, your infographic might be eye-catching but ultimately ineffective.
Choose A Group of People to Reach
Consider the kind of people who are looking for your goods for a moment. People should be able to picture themselves using your product simply by looking at your listing images.
Ladies between the ages of 45 and 55 are most likely to buy a menopause vitamin. Displaying a woman in her 20s in any of your pictures won’t make sense.
Don’t Forget Mobile Shoppers
If you make your customers pinch and zoom, you’re telling them to go somewhere else, as we always say. Customers often shop online on their phones, so your listing images must look good on all screen sizes.
Don’t Use Inconsistent or Clashing Colors
Colors are more than just eye candy—they convey meaning and set the mood. Using inconsistent or clashing colors is like wearing polka dots with stripes: it confuses and distracts. Your Amazon infographic should have a cohesive color scheme that aligns with your brand and helps communicate your message effectively.
For instance, if your brand colors are blue and white, don’t go wild with neon greens and reds in your infographic. Stick with your brand palette and use colors to highlight important features or create contrast. This way, your infographic will look polished and professional rather than like a carnival throw-up.
Why Do Infographics Matter?
Help Prevent Negative Reviews
These infographics can help you answer common customer questions about the product, like how to put it together or if it’s the right size. Potential buyers will not buy from you until they see the pictures. It helps them make a smart buying choice if you include detailed, useful listing images.
When customers know what they’re getting, you can try to avoid negative reviews that say something was hidden from them.
Improve Conversion Rates and Sales
Infographics are worth a lot of money because they convert pictures into sales. To back up this claim with numbers, infographics are very important for increasing your conversion rate and total sales.
A shopper has only eight seconds to decide to buy after landing on your ad. Informational listing images can give your detail page a branded look and feel. Additionally, they make your point clear and give customers all the details they need to click “Add to Cart.”
Communicate Effectively
People are 30 times more likely to read infographics than text. It might be too much to ask for a customer to read all of your information carefully before they buy something.
People who are shopping will probably only skim your copy, but they will look at EVERY picture you post. They do that because seeing pretty pictures is more fun than reading dull text.
This makes infographics a great way to show your customers the most important facts, perks, and features of a product before they buy it.
Make Complex Information Easy
Visible displays make it easier to understand any bland or complicated piece of data, like size rules or technical product specs.
If you want to help shoppers, get a better idea of the size of the item, you could take a picture that uses a pencil or a phone as a prop. Another thing you can do to help people buy the right size is to include a size chart and clear instructions on how to measure correctly.
Expedite Decision Making
Visuals have an emotional effect in just a fraction of a second, while written text takes 10 seconds to understand and decide on its worth.
Knowing that the average customer’s attention span is less than eight seconds, which is shorter than a goldfish’s, you can’t just rely on your product copy to explain important features.
Read More: How Professional Amazon Product Photography Increases Sales?
How Many Infographics Can We Add to My Listing?
You can add up to nine listing images to your Amazon listing, but it depends on the type of goods you do. On a white background, the first picture has to be of your product. The other pictures can be infographics.
Not using ALL image spots is a mistake that most Amazon FBA sellers make. Shoppers might not be able to decide to buy something after seeing only one or two pictures. Because it thinks the items are ready to be sold, Amazon’s algorithm also likes ads with more pictures.
How Infographics Enhance Your Brand’s Identity on Amazon
Infographics have become an essential tool for Amazon FBA sellers, helping them create a stronger brand identity and boost sales. Sure, your product description might be top-notch, but let’s face it—most buyers aren’t reading it word-for-word.
They’re skimming, scanning, and probably watching a cat video in another tab. So, how do you grab their attention? Infographics!
Infographics turn complex information into eye-catching, digestible visuals that not only tell your product’s story but also help reinforce your brand. But how exactly can a few listing images and some smartly placed icons make such a big difference to your brand on Amazon?
Infographics Turn Boring into Binge-Worthy
If your Amazon listing could be likened to a Netflix show, infographics are your plot twists. They keep your audience engaged, curious, and willing to explore further.
No one has time to read an encyclopedia of information about your miracle waffle maker, but they’ll love a snappy, visually stimulating infographic that shows how your product makes perfect waffles in just three steps.
With infographics, you’re offering buyers a way to quickly understand the value of your product without them having to wade through walls of text.
For example, instead of listing the types of materials your kitchen gadgets are made of, create an infographic with icons representing stainless steel, non-stick surfaces, and ergonomic handles.
Buyers get the message in seconds, and—here’s the kicker—they remember it! That memory sticks to your brand-like syrup on those waffles.
A Picture Is Worth a Thousand Words (or Reviews)
Do you know those reviews? The ones where customers rave about your product or occasionally leave a head-scratcher of a complaint? Infographics are visual testimonial.
They can preemptively answer questions that customers might have while reinforcing why they should choose your product over your competitor’s.
Say you’re selling a sleek new camping tent. Sure, you can describe how it’s waterproof, easy to set up, and keeps the bugs out. Or, you can create an infographic that shows raindrops bouncing off the tent, a single person assembling it with ease, and a happy camper sleeping soundly inside, mosquito-free.
The customer sees this and thinks, “This is exactly what I need! Also, bugs are gross.” Without even realizing it, they’re associating your brand with simplicity, efficiency, and comfort—all because of a well-crafted infographic.
Consistency: Infographics That Match Your Brand’s Voice
Brand consistency is key, and your infographics are a perfect canvas to splash your unique identity all over. Whether your tone is quirky, serious, or tech-savvy, your visuals should reflect that.
A brand selling health supplements might lean on clean, minimalist designs with calming colors, while a brand offering funky home gadgets can have bold, vibrant graphics that match its playful vibe.
Let’s say your brand sells eco-friendly water bottles. Your target market is conscious of sustainability, so your infographic should scream (in an environmentally friendly voice, of course) how your product is a green choice.
Use earthy tones, show an infographic of plastic bottles piling up in landfills (yikes!), and compare that to your sleek, reusable alternative.
Your customers will not only appreciate the information but will start to identify your brand with environmental awareness. You’ve just established a connection with their values—and when values align, wallets open.
Amazon’s Eco-Friendly Lifestyle Photography
The Reusable Straws That Make Saving the Planet Fun
Reusable straws? Boring? Not anymore. Amazon product photographers have turned them into the quirky, fun accessory you never knew you needed.
You’ll find images of people using colorful, bendy, reusable straws while sipping iced matcha lattes in mason jars. The lighting is soft, the smile on the person’s face is wide, and the vibe screams “I’m saving the planet, one sip at a time, and having a blast doing it.”
What’s especially funny is how Amazon subtly sneaks these products into scenes you wouldn’t expect. Did you ever think a reusable straw could be part of a sunset picnic with friends, complete with blankets, vegan cheese platters, and laughter that seems just a little too perfect?
Well, that’s exactly what Amazon’s lifestyle imagery for 2024 offers. Suddenly, reusable straws seem not only cool but essential to your happiness. In Amazon’s world, a party isn’t sustainable until everyone’s sipping through their eco-friendly straws.
Solar-Powered Gadgets
Now let’s talk about the specific things you’ll need. Okay, so first you need the product. Have a sample of your product ready to go. You will need a friend or family member who is ready to show off the item. You will also need a place. Of course, the location will rely on what you’re selling.
If the picture is going to be taken inside, you want to make sure the room is well-lit. When you shoot outside, remember that the light is best at the beginning and end of the day. The light is very strong in the middle of the day. You cast bad shadows on your topics and other things.
Amazon has also embraced the sun—literally—with its solar-powered gadgets. Their lifestyle imagery is full of happy campers, sitting around a fire with their solar-powered devices glowing softly in the background.
And of course, there’s always that one guy strumming a guitar because nothing says sustainable living like acoustic music under the stars.
Amazon Kitchen Essentials in Culinary
With the growing popularity of home-cooked meals and stylish kitchen setups, products available on Amazon are featured prominently in lifestyle product images that emphasize functionality and aesthetics. From sleek appliances to chic cookware, these essentials help create visual stories that resonate with a wide audience.
For example, Instant Pot cooker with multiple functions has already turned into a standard device in every kitchen around the world and is willingly featured in food photography.
Equally popular products on Amazon are various cast iron cookware by Le Creuset. Brightly colored and with an iconic design, this product forms a stunning part of food photography, be it for shooting a stew that is simmering or freshly baked bread.
The seamless transitioning of cookware from stovetop to dining lets photographers shoot the moments of serving or sharing food warmth and a feeling of community images.
AmazonBasics kitchen utensils, such as high-end knives, spatulas, and cutting boards, are often used for both minimalist and practical styles of product photography. These tools, put together with modern kitchen designs, portray efficiency and ease of cooking.
For example, a simple shot of an AmazonBasics chef’s knife slicing through fresh vegetables conveys the feel of preparing a healthy meal without sacrificing a sleek and clean visual.
Amazon’s Home Products in Lifestyle Photography
For instance, an image of a living room shows the Amazon River Sofa which is attractive and comfortable, and the Stone & Beam Floor Lamp which adds lighting to such designs.
Such listing images serve the dual purpose of bringing out the utilitarian aspect of the products as well as the aesthetic enhancement they bring to contemporary living.
Taking photos with smart home technology in use is also a new trend. An Amazon Echo Dot or Ring Video Doorbell for instance is frequently illustrated as being used, almost as if it were part of the family routine.
Those listing images show how technology from Amazon makes life an easier and more connected one in the modern world.
In lifestyle kitchen shots, those are the most interesting as there are usually the Instant Pot Duo or Kitchen Aid Mixer which can be bought on Amazon, helping to build up the story around the cuisine.
These products help in adding additional value to the pictures in the sense that it is not only the meals being cooked that think about but also the gadgets that make the meals being cooked worthwhile.
Amazon’s Wellness and Spa Products
Amazon’s wellness and spa products will be very prominent in lifestyle product photography in 2024, proving the future that more people are paying attention to themselves and their holistic health. Lifestyle photographers have started using items that are not primarily intended for those purposes.
- Cozy and calm full of natural light rooms are among the styles of the pictures, where the spa goods are integrated into daily activities and pose a focal point for relaxation and meditation.
- We can take, for instance, the oil diffusers used in serene, minimalist areas that spread lavender or eucalyptus-scented oils with meditation equipment such as Amazon’s leading yoga and meditation mat. The stills excitingly reveal a comforting and peaceful environment for people to wind down or practice mindfulness.
- Aside from soft light, natural elements are present such as indoor plants, and sometimes, stones are also put on tables. The latter not only helps in creating a calming atmosphere but also perfect indoor meditation space.
- It is another main product line in Amazon’s wellness category when it comes to bath products like bath bombs and Epsom salts, beautiful home bathroom set-ups become usual.
- Pictures of a luxury bathroom or a bathroom suite are showcased with steam baths that are coming out hot through large windows, while candles, bath trays, and nice towels create a luxury spa ambiance.
- Such deep and soothing listing images depict unwinding after a day of hard work, which in turn speaks to those wanting a comfortable, yet not expensive gym. Furthermore, Amazon’s skincare tools, jade roller, and steam-facial were the subjects of personal care routines.
- The routine is choreographed (style) to look natural, usually, a person is shown to be wearing a skin mask or using a steamer while in the mirror, which produces a combination of relatable and aspirational content.
Amazon Pet Products
Photographers shoot this quiet moment of a dog resting for Amazon’s bestseller, MidWest Homes for Pets Dog Crate, featuring in this shot comfort with the product and its safety for use at home.
Another great example can be Amazon’s PetSafe Automatic Ball Launcher, which can create dynamic action shots-snaps of dogs in motion, leaping with excitement-while the toy becomes part of the storytelling.
Take, for instance, Amazon’s Vesper Cat Furniture, which is not only a form of beauty in interior decor but also serves as the perfect prop for photographing pets. Or, on the other extreme, Furbo Dog Camera provides a tech-savvy edge in capturing life with your pets.
This furniture fits perfectly into lifestyle pictures of cozy, modern living spaces shared with your pets. Yet another perfect example could be the Furbo Dog Camera. It lets the pet parents interact with their dogs from a distance, and the listing images of a dog receiving treats through this contraption are both heartwarming and technologically driven.
Increase Amazon Sales with Copywriting
If you’re an Amazon FBA seller, the most important thing you can do is make sure your product description gets people to buy.
You should not make mistakes in this part at all. Make the most of every space you have by using descriptive bullet points, SEO-friendly titles, and high-quality photos to give shoppers all the information they need to make an informed buying choice. This will make things better when you do it because:
- Ranking and index
- Organic and PPC traffic
- Find the perfect buyers
- Cross-promoting other goods
- Improving brand loyalty and connections
Customers see that you care about their experience and service with a good listing.
How to Write Amazon Listings for High-Price Items
Writing an Amazon listing for a high-priced item requires strategy in the sense of communicating value, gaining trust, and justifying the higher cost.
- This would include an attractive title comprising keyword inclusion and showing the main features that are on sale. Selling a high-end 4K Ultra HD Smart TV, one may have the following as their title: “Samsung 65-Inch 4K Ultra HD Smart TV with Quantum Dot Technology – Alexa Compatible, 120Hz Refresh Rate and Built-in Wi-Fi.”
- In the bullet points, elaborate on the premium features and benefits responsible for such pricing. Instead of generic descriptions, get specific: it could be something like, “Quantum Dot technology showcases over a billion shades of color for listing images that are vibrant and true to life,” or “Built-in Alexa allows for hands-free control and smart home integration.” It’s in these details that customers will understand what makes the product worth this investment.
- This should be further elaborated within the product description by using a story to put the value proposition into context. For instance, you might write, “Indulge in cinematic-quality visuals with the Samsung 65-Inch 4K Ultra HD Smart TV.
- With Quantum Dot technology in mind, this television creates some of the most vivid color accuracy and brightness.
- Offering a 120Hz refresh rate, motion on screen is silky smooth in fast-moving scenes perfect combination for sports and action movie lovers. Integrated Alexa support lets you control your TV and smart home devices with just your voice, adding convenience to your viewing experience.
Leveraging Emotional Triggers
For example, if you are selling a high-end ergonomic office chair, you would touch on emotional triggers of comfort and wellness.
- Instead of saying, “This chair has adjustable lumbar support,” you would write, “Experience the ultimate in comfort and support with our ergonomic office chair designed to alleviate back pain and boost your productivity. Say goodbye to discomfort and hello to an energized, focused workday.” This approach utilizes relief from discomfort and improves the work performance of the buyer.
- Another effective emotional trigger is FOMO. Now, for a smart fitness tracker that is limited to just a few pieces, you can say something like, “Do not miss your chance to own our exclusive smart fitness tracker, which is available only for a limited period. Be one of the thousands that change their fitness journey and be part of an elite community today.” It instills a sense of urgency and exclusivity in the customer’s mind to take immediate action.
- Build aspirational elements within the message that will appeal to the buyer’s dreams and goals. If you sell a high-end, premiere camera, let them know how it will capture those special moments of one’s life. “Get every detail of the adventure of your life with our top-of-the-line camera.
- Whether you do it by filming family vacations or practicing your favorite hobby of product photography, this camera will turn the memories into striking masterpieces.” This appeal will give way to feelings of happiness and achievement; the product will be associated with precious moments of one’s life.
- For instance, “Join the thousands of satisfied customers who have transformed their sleep with our advanced memory foam mattress. Experience the same deep, refreshing sleep that has helped countless people wake up refreshed and revitalized.”
Read More: How to Prepare Your Amazon Business for a Recession?
Hi there! I’m the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I’m not writing or working on projects.
