By Individual buyers are very important to Amazon’s marketplace. These hardworking business owners—many of whom run small or medium-sized companies—make up more than 60% of all sales in Amazon’s stores.
As the backbone of Amazon’s online shopping system, these sellers bring new ideas, diverse goods, and personalized services to customers all over the world. A lot of resources and tools are available on Amazon.com to help marketers and new businesses grow.
These tools are meant to help them get more customers, make more money, and run their business better overall. Here are some of the most important tools and services that Amazon.com has to offer:
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Small Business Badge And Certifications
There are certain requirements that buyers must meet to get the Small Business badge. In short, here are the steps you need to take to get this badge:
Sign Up for a Professional Selling Plan
Amazon FBA has different selling plans. Sellers must be on a professional plan to get the Small Business badge. As a bonus, this plan lets you add a lot of items at once, set your shipping rates, and get detailed information about your sales.
Join Amazon Handmade or Amazon Brand Registry
These programs help a brand protect its intellectual property and give you more tools to make your amazon listings better. Craftspeople and artists can find a special place to sell their goods on Amazon Handmade, which is part of Amazon’s larger marketplace.
Sign up for Amazon Business
This program has features like quantity discounts and business pricing that let sellers reach business buyers. It also lets sellers get more licenses that can help them stand out.
When a seller signs up for Amazon FBA Business, they can go to their Seller Central account, find the “B2B” part, and click on “Certifications.” This is where they can get the Small Business badge and other certifications that can help them stand out from bigger names.
- Most importantly, the Small Business badge tells buyers that a product comes from a small business. “Most customers don’t realize how many small businesses there are in the Amazon store,” said one seller. “The badge helps us stand out from the bigger brands and companies in our category.” Consumers who want to support small businesses can easily tell when a brand is one by looking for the badge.
- This easy-to-see reminder can help small businesses get more customers and encourage people who like to support smaller, more independent companies.
- Amazon also has other badges, such as the Black-Owned Business badge. This badge is for professional sellers who have a valid and ongoing registration or certification as a minority-owned business. Companies that want to show they care about diversity and inclusion can use this strong tool.
Some businesses and organizations, for example, help Black-owned businesses as part of their social responsibility goals. This badge makes it easy for customers with these values to find and support companies that share those values.
The Black-Owned Business badge is one of several certifications Amazon sellers can use to boost sales. Other certifications include:
- Woman-Owned Business
- Minority-Owned Business
- Veteran-Owned Business
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This Is a Small Business Podcast
Different problems that business owners face are talked about in “This is Small Business” episodes, which give viewers relatable stories and useful tips. Starting a business and working with product suppliers are some of the basic problems that are talked about.
A big part of the podcast’s mission is to help businesses at all stages of their journey. Beyond the show, Amazon’s “Seller Stories” blog is another way to learn from experienced sellers. This site has motivational stories about other sellers’ business experiences and effective tips for success.
From customer service and transportation to marketing and branding, these stories have a lot of useful information for people who are starting or running their small businesses.
Amazon Small Business Academy
Amazon Small Business Academy offers a variety of learning programs to assist founders, new businesses, and business owners in their online activities. The program shows small businesses and teachers how to use the internet to get more customers, build their brand, and make more sales.
The Amazon Small Business Academy program also has a virtual boot camp called Amazon Pathways that helps small business owners and people who want to be small business owners learn how to use technology.
There are live Q&A sessions with experts during the online workshops that cover the best ways to sell on Amazon.
Online sellers can join eight-week virtual boot camps and live demos during webinars. Expert guest presenters also take part.
Of course, Amazon Small Business Academy is a great resource for internet sellers who want to sell physical goods to Amazon customers. But this program can also help business owners with other types of businesses, such as
- People who write ebooks and sell them on Kindle.
- Handymen, home cleaners, and tradespeople who desire more web exposure.
- Delivery drivers seeking e-commerce vendor partnerships.
- Technologists who want to design outstanding Amazon app stores, AWS Marketplace, and Alexa Skills experiences.
- Not just newbies use Amazon Small Business Academy. Amazon-partnered entrepreneurs can benefit from this program’s webinars, events, and tools.
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Founders Table Networking Event Series
Small businesses and entrepreneurs may network, learn, and develop at Amazon’s Founders Table series. Free, live events hosted by this thought leadership series bring together early-stage entrepreneurs to learn from famous business experts and successful small business owners.
The goal is to create an environment where entrepreneurs can share ideas, ask questions, and form promising partnerships.
Founders Table covers entrepreneur-related topics in various ways. Participants can ask speakers and industry professionals questions in fireside chats, case studies, and AMAs.
How to Join Founders Table Events
People who run businesses can create an Amazon Small Business Academy account to find out about Founders Table events as they happen. Making sure you know about the topics and times of upcoming events well in advance, this account lets you know about them.
You can connect with other entrepreneurs who can help you, learn from experts in the field, and ask questions about problems you’re facing with your business by going to these events.
Example Topics at Founders Table
Building Your Brand
Here are some tips from successful small business owners who have built popular and reputable brands on Amazon FBA that will help you make your own. Some sellers may talk about how they set themselves apart from others in the same field and gained loyal customers in these meetings.
Scaling Your Business
Business owners can learn about growth plans, operational scalability, and the problems that come up when a company grows in this session. Successful Amazon sellers talk about how they went from having a small business to a successful business.
Funding and Investment
Founders Table might hold talks about how small businesses can get money, including tips on how to find investors, use crowdfunding, and get business loans. Entrepreneurs who have successfully raised money talk about their experiences and advise other people who are also trying to get money.
Innovative Marketing Strategies
People who come here can learn from marketing experts and seasoned buyers about new ways to market their products and services, such as influencer partnerships, social media campaigns, and email marketing.
There may be real-life examples of how Amazon sellers have used these techniques to make more sales and get more attention in this session.
9 Ways Amazon Business Supports Small Businesses
Save More with Bulk Purchasing and Bulk Discounts
Every business has to deal with budget issues, but small business owners have it the worst. The ability to buy in bulk and get a price through Amazon Business will come in handy here. Stock up on office supplies, business essentials, and other things your business needs.
When you buy in bulk and get deals, you can save a lot of money. This deal is only available to Amazon Business customers.
Subscribe And Save To Keep Track Of Recurring Purchases
With Amazon Business’s Subscribe and Pay tool, your small business can easily and cheaply handle orders that come in over and over again. Get an extra 10% off when you reorder certain goods.
And everyone knows that office supplies, goods, and other necessities need to be restocked often. Use this to its fullest and save a lot of money.
Become an Amazon Seller
Amazon Business is the best online store for small businesses to start selling their goods. Consider selling on Amazon if your business is only online. Your catalog of products can be listed on Amazon, where you can sell them and use Amazon’s shipping services.
The vehicles in their fleet would be available to you to deliver your things to your customers. Isn’t it a smart way to kickstart your business before you make it big?
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Specially Designed Events and Platforms for Small Businesses
Small companies can also use Amazon Business’s sales events and platforms. Sometimes, small companies and their products are honored, like during Small Business Month. So that these pages and goods get more attention, Amazon Business sends customers there.
Stock Up More with Annual Sale Events
Amazon Business holds events every year and every month for its business customers, alongside events for small businesses. These include the Stock Up Sale, the Summer Sale, the Prime Day Sale, the Business Value Day Sales, the Freedom Sale, the EMI Fest, the Financial End of Year Sale, and more.
If you miss a sales event, you can always take advantage of another one. Before you go shopping for business products, make sure you have your plan ready.
Find the Right Vendors and Suppliers for Your Business
Any business change needs the right vendors and suppliers to grow. Assume you want to start a drop-shipping business and need to find the right sources. Digital sellers sell their goods on Amazon Business at wholesale prices, and the store has a huge selection.
Prices and conversations with different sellers can be quickly compared until you find the best one. Also, you can do all of this from home!
Read More: 5 Ways to Step up Your Game as an Amazon Seller This 2023
Easy Return and Fast Shipping
Trust Amazon Business to handle shipping and delivery. The shipping speed and return rules are very important when buying or selling things online.
Amazon Business has a history of reliably delivering orders quickly and making returns easy for both businesses and customers. Additionally, Amazon’s excellent customer service would amaze you.
Grow Your Small Business
Amazon Business has everything a small business needs, from setting up the business to buying and selling. It is easier to streamline the business’s buying needs and get the supply chain to work with Amazon Business. For your large sales, they offer compliance tools, business analytics tools, and safe ways to pay.
Blogs to Boost Your Knowledge
Amazon Business has the best store and the largest selection of products. It also has a carefully chosen group of blogs that can help you learn more about business. These blogs can help you find your way if you get stuck and don’t know what to do next.
You can read blogs on Amazon Business about things like buying from other businesses, GST, cost-effective strategies, inventory management tips, buying guides, and more.
Conclusion
Don’t forget to look at the great benefits of being an Amazon Business customer if you are planning to start your own small business.
It’s easy to start a business but to keep it going, you need to plan, get tools, make connections, make money, and coordinate with the right people at the right time. Join Amazon Business right now and see how it can help your small business grow.
Find out how the Amazon Small Business Academy provides resources, events, and networking opportunities to help FBA brands learn, grow, and connect with other entrepreneurs.
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Hi there! I’m the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I’m not writing or working on projects.
