By About 40% of all online shopping is done on Amazon, and 57% of sales on Amazon Marketplace come from third-party vendors. So, Amazon is a great place to connect with people who buy things online, whether you’re a big company or a small business.Â
It can be scary to become a new Amazon seller, especially for small businesses. That’s why we made this step-by-step guide to help you get started, list products that sell, set up eCommerce delivery, and make your Amazon business profitable.
Overview Of Selling On Amazon
There are a lot of different kinds of sellers on Amazon, from large companies to small businesses that make things by hand. Because they want to reach the hundreds of millions of people who shop on Amazon, they sell here.
For instance, Amazon FBA offers several services that make sellers’ jobs easier. The video describes the 7 core FBA services:
Amazon Partnered Carriers
With this feature, sellers can get very low prices if they ship their own goods to distribution centers. For small package delivery (SPD), less-than-truckload (LTL), or full-truckload shipping, this is an option.Â
When buyers use this partnered carrier service, they can save a lot of money. It’s also easy to use because Amazon pays the seller’s account directly. The deductions are recorded as incoming shipping costs.Â
Multi-Channel Fulfillment (MCF)
Merchant Central delivery (MCF) is a service that lets sellers fill other orders with the items they have in their Amazon delivery centers. As an illustration, clients may make orders on their own private websites and other shopping platforms, such as social media.Â
So that FBA can pick and pack for all of these platforms, a seller can connect them to Amazon. For buyers, this gives them the same fast Amazon they love. In addition, they can use the seller’s brand service and custom website.Â
FBA Label
Amazon can make barcode stickers for items and put them on without the sellers having to. Sellers pay a fee for each item, and the buyer takes care of it. Anyone who wants to sell something can use this service, as long as the items are not illegal or limited, and they are not very valuable.
 Moreover, each item must have its own unique ASIN that can be scanned and linked to its own barcode. All of the ASINs must be properly added to Amazon’s store. Also, every item needs to have its own unique ID number.
There is more in the video about Amazon FBA Prep, FBA Repackaging, Inventory Placement, and Processing by Hand. But you get the point! If sellers look for “FBA services” on Amazon Seller Central, the video also shows them where to find the help page for each service. In this way, they can get more text help on the app.
Review Brand Selling Benefits
Do you have your own brand? Discover the advantages of Amazon Brand Registry, a free tool that can assist you in creating your brand and protecting your content.
- Find out how registered brands can improve product information pages, get extra protections, and turn on more business-building selling tools and programs. Brand Registry enrollment unlocks several benefits. The video that covers this teaches:
- Making and managing listing images helps buyers show that they own the brand and have the original rights to use it. This is very helpful because the Amazon store has millions of pages with information about each product. People can tell the listed seller apart from the others.Â
- This is very helpful since many sellers share their ads. Brands that have signed up don’t let anyone have their products for free. The only people who can make product information pages are the brand owner, sellers who work for the brand, and authorized resellers. Their edit ideas are also given top priority.Â
Overall, this makes things better for buyers and gives sellers more control over quality. More sales and better scores come from both of these.
Marketers who sign up for Brand Registry are better protected than other Amazon sellers. These protections give people more confidence when they’re online shopping. Additionally, this helps sellers keep their customers’ trust and loyalty, which leads to better ties with them.
 Starting off, brands get patents. After registering a trademark, the owner’s brand name and/or design are legally protected. Anyone using it without permission is breaking their IP.Â
Improving the Customer Experience with Brand Health
Brand Health is one of the tools in the Brand Analytics suite. The video teaches sellers about the tools they can use to see how well a brand is doing on Amazon generally. It talks about how it can help buyers make better business choices.Â
- Brand Health gives advice on things like being eligible for Prime, and the movie shows how that helps boost conversion rates. Furthermore, it talks about how Brand Health is very helpful for controlling various areas.Â
- For instance, it can keep an eye on those high-impact ASINs, or the brands’ most important goods. Making sure nothing runs out is another part of controlling the in-stock rate to make the customer experience better.Â
- It also talks about setting prices that are competitive and adding more of the right kind of goods to give customers a wider range of options and keep them interested.
Winning The Buy BoxÂ
Customers can easily add things to their shopping carts by clicking on the white “Buy” box on the right side of the Amazon product detail page.
Since multiple sellers can offer the identical thing, there is a lot of competition to get items into the “buy” box. Products from some sellers can’t show up in this highly sought-after spot in Amazon’s search results; only companies with great seller ratings have a chance of getting this prime real estate.
For this highly sought-after page rank, you must have a Professional seller account. People who have the Individual Seller plan are not eligible. You will also need to have inventory for sale and sell new things instead of used ones.
Amazon’s marketplace system tries to find the best deal for customers by looking at low prices and seller ratings to decide which seller’s item should be at the top of the list.Â
If your performance measures are good, you can charge more for your product, but if they are average, you will need to change your price to be more competitive.Â
How To Win The Buy Box
The program evaluates four main factors to decide if your product meets the requirements for the buy box:
- When using Amazon FBA, Amazon prefers its own fulfillment choices.
- Offering top-performing sellers the chance to enjoy the benefits of Amazon Prime while using their own preferred fulfillment company, this program is called Seller-Fulfilled Prime. You must use very good metrics.
- This is the total cost of buying the item, which includes shipping. Things are more likely to end up in the buy box if the landing price is low compared to other offers.
- Amazon favors short delivery times. If your product meets all the requirements for the buy box, it may also show up in the “Other Sellers” part below it. Although this page rank isn’t as visible, it will still help people find you.
Advertising on Amazon
You can pay to get more people to see your ads and help your business grow. Sellers on Amazon can pay to have their products show up when a customer looks for certain keywords.
Some search results may have Amazon ads at the top. You can also see them on the product page, either under the “Buy” box or at the bottom of the page.
Amazon ads are less expensive than Google AdWords and can help your business make money. Amazon Associates lets you make affiliate ads and get paid a small fee for each click. It’s simple to use, free to join, and lets you reach people you might not have been able to reach otherwise.
Optimizing Your Listing
Here are some of the most important things you should know to make your Amazon ad get more views:
Product Title
You have 500 characters to name your Amazon product. SEO works better with product titles that are longer and have more information. Avoid focusing too much on having an interesting title. Long titles that are full of keywords do better.
Product Page Content
To get more conversions and search engine results for your target keywords, use bullet points in the product description. This is because specific information about features and benefits is easy to scan quickly.
Lower on the page, you can add a more detailed description, but the first thing people see should be a bullet-pointed list of the item’s unique features and selling points. It is important to make sure that you use all of your characters and not write the same thing twice.
Categories
For the best chance of reaching your ideal customer, pick the product group that is as specific and well-defined as it can be. You are also more likely to get a better “best sellers rank” if your category is clear.
Product Reviews
One of the best ways to improve your ad is to get reviews from customers. Get people who have bought your products to leave reviews, and respond right away to any bad comments. If you ask for feedback in a clear and fast way, you can get a lot more and better reviews.
Listing Products On Amazon
After you finish creating your profile, Amazon will ask you to create your product information pages. Go to Seller Central’s inventory tab and click “Add an Item” to make your first product description page.Â
After that, either make a new description page or look through Amazon’s catalog to see if information about the item has already been entered.
Make new, one-of-a-kind products with the “Create a New Product” tool. If the item was already in Amazon’s catalog, this page would need less information. The extra steps make sure that buyers have a full description of the product.
Order UPCs
You need a Universal Product Code for each item you want to sell on Amazon. Other times, you’ll need to get a UPC from a third-party seller like BarCodes Talk. Some goods come with one already built in.
There is a different barcode for every purchase. Not required by Amazon, but you might want to give your items SKU names to help you keep track of them. To keep your delivery center from making mistakes, UPCs also help them keep track of orders.
Photograph Your Products
Not everything about taking pictures of products has to be hard. It’s possible to make product pictures look professional without spending a lot of money if you know a few tricks and best practices.Â
A good background, good lighting, and a good camera are all you need. Take a good picture of the item with your phone’s camera if you know how to use it right.
Using high-resolution listing images (at least 1000×1000 pixels) that are well-lit will help your photos stand out from those of other sellers of the same or related items. Pick pictures of your goods that do them justice, and take lots of them to show all the ways they can be used and all the features they have.
Watch Out For Restricted Categories
Other types of products are not allowed at all, and some need special permission to be sold. This website from Amazon has a list of areas that you can’t buy anything in.Â
Try to stay away from these when you’re first starting out, but don’t be afraid to apply to sell on Amazon if your business fits into one of the groups that aren’t allowed.
Conclusion
make sure you look at the Amazon Seller University YouTube videos that are out there. They are a great source of free, high-quality help. If you have all of this useful information on hand, you can’t go wrong. You can also get it in small nuggets, which makes it easy to find what you need and saves time.
Learn how to grow your Amazon FBA business by expanding your product line, optimizing your listings, and improving your sales strategies for long-term success.
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Hi there! I’m the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I’m not writing or working on projects.
