By Stopping images matters in today’s chaotic online environment as they effectively penetrate the cacophony. We know that making something stunning is easier said than done. Although, there are some easy things you can do that will make a huge difference.
Some of the best ways to make pictures that make people stop scrolling and want to stay and read more are listed below.
Make Sure There Is Enough Light
Make sure there is enough light before you take pictures of your Amazon item so it looks as real as possible. Too much light will make the picture look washed out, and too little light will make it hard to see all the details.
Get a cheap ring light for Amazon product photography lighting kit if you want to take the pictures yourself. And a lightbox. Usually, it comes with a few different lights that you can put in different settings. Now your background will be completely white.
Read More: Frequently Asked Questions On Optimizing Your Amazon Listing Images
Consider High-Resolution Photos Only
Nobody wants to buy something from Amazon ads that have blurry or low-quality pictures. Make sure the pictures you use are of good quality and have a lot of pixels.
For the best quality and the ability to “zoom,” Amazon says that your photos must have the longest side that is at least 1,600 pixels long. A good enough resolution can be shot with most modern cameras and smartphones to be used on Amazon FBA.
This is a big reason why you should hire a professional if you don’t feel safe taking photos or don’t know how to make good ones.
Create A “Scroll-Stopping” Main Image
Customers who are looking for your product on Amazon will first see your main picture as they scroll through the search results page. Some people might not click on your link if the main picture is boring or just blends in with the other results.
Verify that the picture is clear, bright, and of good quality, and display your item in a way that makes it look good. Consider the main images of your rivals and think of ways you can make yours better and more appealing. Remember to follow Amazon’s rules for Amazon listing images when picking your main picture.
- There must be a clean white background for the main picture.
- The main picture has to be a real shot, not a drawing or a 3D model.
- Text, logos, or other designs must not be in the main picture.
- Do not put more than one view of the same object in the main picture.
Add Infographics
You can put anything you want on the other six images, including writing, graphics, and different backgrounds, as long as the main image has a white background. Using product listing images is a superb method to stand out and educate potential buyers about your item.
Within an infographic, you can highlight certain features and benefits of your product. Customers can get all the information they need from your photos instead of reading your bullet points or description.
Add colorful backgrounds and useful words to your product instead of just showing it from another angle on a white background. Great idea for selling more of your products.
Storytelling
Stories-based pictures are great for getting people’s attention. As people, we love stories and want to connect with others. People will be more likely to read your content to hear your side of the story if the picture makes them want to think about what’s going on and often make up their minds.
The best pictures for sharing a story in business are those that show your brand story, like how you help your clients find solutions to their problems. How you work differently and are the obvious choice because you are an expert in your area.
Additionally, they will show that you are real and approachable, which will help your audience get to know you and trust you. Also, this comfort will get people’s attention.
Color
By making the bright primary and secondary colors pop out, this is a great way to get people to notice your picture.
Red’s power, intensity, and danger make it stand out and keep people’s attention. To get people to look at your picture, use it well. For example, a red sail on a boat off in the distance will give an otherwise pale ocean scene something interesting to look at.
Since blue is the color people choose as their favorite the most, it will be easy to spot as a good one. Instead, green stands out because it is the color that people can see the best.
Many of these tips can work together to make the pictures that make people want to see you. It’s not about having the best gear or taking the perfect picture; it’s about getting a picture that captures the moment and tells the story with real feeling.
The best way to get your ideal client to see you and want to know more is to use pictures that show the whole of you.
Comparison Charts
You can compare and contrast different products from the same brand or the same brand to those of its competitors. It doesn’t matter if a brand is at the top of a search engine results page (SERP); people still compare it to other brands and their goods.
People can be told by marketers that their product is better, but data visualization lets people see it for themselves. Comparison charts are helpful for a lot of electronics, like smartphones, computers, and TVs.
Augmented reality (AR)
Consumers can get a better idea of how they might use a product by using augmented reality (AR). While shopping for things like furniture and paint, AR apps make the experience better.
Customers can check, for example, to see if certain pieces will fit in their homes. This saves them the trouble of buying and putting together something only to find that it doesn’t fit.
Hotspot Imagery
Hotspot imaging allows users to interact with and click on specific product USPs inside a single image. Shoppers are more likely to remember product details before making a purchase when they can engage with hotspots, which keeps them interested in the product.
For instance, a smartphone brand could put a hotspot on the battery part of a device to show how much power it has and to highlight its fast-charging features.
Brands can build trust, authority, and sales with these kinds of media. People can be sure that they’ll get the right item the first time and not have to return anything.
Macro Shots
Macro Amazon product photography is an excellent technique to capture close-up images of minor elements of a product, allowing people to truly understand how well it was built. You may zoom in on minute things to view textures, patterns, and fine features that you would otherwise miss without the use of special lenses and procedures.
A close-up photo of a high-end watch, for example, may highlight the detailed artwork on its face, demonstrating how well-thought-out the design is. A macro photograph of a piece of jewelry may also highlight the exquisite filigree work or the brightness of each gemstone.
These close-up photos not only demonstrate the product’s quality but also give it an air of luxury and exclusivity, enticing purchasers with the promise of meticulous craftsmanship and attention to detail.
Before-and-After
One interesting technique to show the life-changing potential of your product is to include a “before-and-after” comparison on Amazon. One surefire way to sell your product is to show potential buyers the tangible benefits they can expect from using it. Consider the case of a potent laundry detergent that you are trying to sell.
Look into including a soiled shirt beside a washed version of the same garment in your product pictures. To illustrate the issue or problem that your product solves, the “before” picture could show stained clothing. This first picture is meant to catch the eye of the consumer by showcasing a typical problem that they might identify with.
Then, when you check the “after” picture, you’ll see that the detergent was effective; the shirt looks clean and clear of stains. In addition to showing prospective customers the obvious advantages of your goods, this visual comparison gives them faith in your product’s efficacy.
Customers will have more faith in your product and its efficacy will be bolstered by this visual comparison, which also highlights its practical advantages. If potential buyers can picture how your product would improve their lives, they are more inclined to buy it.
Adding a caption or textual description that explains the exact changes made will help convince skeptics even more. In sum, the before-and-after method on Amazon FBA can be an effective way to demonstrate the revolutionary nature of your product and, in the end, boost sales.
In-Use Images
In-use photos are an effective technique for demonstrating how a product may effortlessly fit into daily life, addressing problems, or improving consumer experiences. These photographs demonstrate the practical implementation of a product, providing visible proof of its utility and effectiveness. Consider a kitchen device that is intended to make the task of cutting vegetables easier.
In an in-use photograph, a person smoothly slices through a variety of veggies using the gadget, demonstrating its efficiency and use. As carrots, cucumbers, and bell peppers are effortlessly turned into uniform slices or dice, viewers may imagine themselves in their kitchen, enjoying the same convenience.
This visual demonstration not only emphasizes the product’s functionality but also appeals to potential buyers who understand the pain of time-consuming meal preparation activities. In-use photographs successfully express the product’s value proposition by displaying it in use, demonstrating how it may simplify tasks and improve users’ overall quality of life.
These photos, whether they show time savings, reduced effort, or improved results, provide persuasive evidence of the product’s potential to solve specific needs and enrich everyday experiences.
360-Degree Spin Photography
Shows a product from all sides in a moving way. This is helpful for almost half of people who shop online because it’s like having the item in your hands.
By adding keywords to 360 spin images, brands can also draw attention to certain parts of the photos. Keyword metadata helps search engines classify pictures and makes SEO work better.
Sustainable Materials Displayed
For Amazon sellers who want to attract eco-friendly customers, highlighting eco-friendly features is very important. Promoting the use of eco-friendly materials in your product pictures is a good idea.
By using materials that are responsibly sourced, recycled, or biodegradable, you show that you care about the earth and appeal to shoppers who care about sustainability.
Bamboo, organic cotton, or recycled plastics should be displayed in your Amazon listing images to send a message of environmental responsibility and honesty to potential customers.
Also, it’s important to show how your product affects the world in your pictures. This can include pictures that show how your product helps save natural resources, cut down on carbon emissions, or make less trash.
For instance, if your product helps people use less single-use plastic, you can show this by using pictures that show how using your product is good for the earth.
You can also use graphs or images to show how much the environmental benefits are, like how much plastic is saved or how much carbon dioxide is released into the air over time.
Another good way to show your commitment to sustainability is to use pictures to show off your green credentials. Some ways to do this are to show off eco-friendly certifications or relationships with environmental groups.
You can tell customers that your product is approved organic or meets certain eco-labeling standards, for example, by adding badges or logos to the pictures.
Also, if your brand supports environmental efforts or gives some of its profits to environmental causes, using images that show these things can help customers who care about the environment trust your brand more.
How-to-Use Imagery
You can show customers how to use a product by using “how-to” images. Consumers can better understand how the product works and how it can help them with these pictures that show them step-by-step approaches.
For instance, let’s say you’re selling a digital camera or another complicated tech device. There can be pictures that show how to use the camera and show each function and setting.
There could be pictures that show how to change the shooting options, change the aperture, or move photos to a computer, for example. It’s more likely that a customer will buy the goods if they see these pictures.
User Manuals Representation
For every product, there is a user manual that details everything from assembly to operation and maintenance. Consumers may find more value in visually appealing representations of user manuals on Amazon, as compared to text-heavy ones.
If you’re selling a bookcase, provide user manual photographs or a visual infographic. Product visuals may show customers how pieces go together and how to utilize tools during assembly. Clear, visually appealing instructions let buyers assemble the goods themselves, reducing assembly-related returns.
How Do Amazon FBA Sellers Benefit From Chatgpt?
Design Inspiration
Optimize Amazon listing with Chatgpt which makes visually appealing product pictures by giving them design ideas and suggestions.
ChatGPT can offer color schemes, layouts, and visual elements that are likely to catch people’s attention and make your business stand out in a crowded market by looking at current design trends and how things look.
Feedback and Improvement
ChatGPT can give comments on existing Amazon listing images and make ideas for how to make them better. People who want to sell things can upload pictures and ask ChatGPT for comments on things like lighting, composition, and overall impact.
Based on ChatGPT’s suggestions, sellers can change their pictures to make them better at getting people’s attention and making sales.
Ideas for A/B Testing
ChatGPT can help sellers come up with ideas for A/B testing different versions of a picture to see which ones get more sales. ChatGPT looks at things like image composition, background color, and product positioning to suggest changes that can be tested and help sellers find the best image strategies for their goods.
Assume a seller wants to take pictures of their new line of eco-friendly water bottles that make you stop scrolling.
For example, to show how eco-friendly the bottles are, they could be put outside, using bright colors and interesting compositions to catch people’s eye, and including elements of lifestyle to show how the bottles can improve everyday activities like yoga or hiking.
Additionally, ChatGPT can give feedback on listing images that have already been uploaded, offering changes that will enhance the composition, lighting, and overall impact of the images.
ChatGPT can assist the seller in writing copy for their product listings, creating captivating descriptions that highlight the advantages of the water bottles and persuade customers to buy.
Impress Amazon shoppers with scroll-stopping product photos. Our expertly picked images highlight your product’s benefits, making customers stop and notice.
Experience the difference with AMZ One Step
Hi there! I’m the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I’m not writing or working on projects.
