Why Amazon Video Product Ads Convert Better: The Power of Visual Storytelling

As important as the listing writing, images, and A+ content are, adding product videos to your Amazon listing images and videos can make the whole experience much better for the customer.

Customers can’t touch or try on your product before they decide to buy it, so the way you describe it on Amazon is the only time they’ll see it.

There’s nothing better than having a customer try your product in real life, but watching a movie is the next best thing. You should think about making a product video if you want to improve the listing experience and get more sales.

Why Should You Use Amazon Ads?

Many buyers decide not to use Amazon ads because they cost more, but this is a big mistake. Most especially for new things.

There is no doubt that an Amazon advertising strategy will cost your business more money. However, if you set up your campaign properly and focus on the right keywords, it will give you a good return on investment (ROI) and help you make a lot more sales.

Now is the time to start using Amazon ads for the following reasons:

Help People Find Your Items

It might take a while for your things to show up in natural searches. You can start making sales right away if you run an ad campaign, so don’t wait.

Make More Sales

If more people can find your goods, you’ll make more sales. Yes, ads will cut into your profits a little, but if they bring in sales you wouldn’t have gotten otherwise, your business will still make a lot more money.

Boost Your Organic Rankings

Sales are a big part of how Amazon ranks items in search results. Your sales will go up if you run ads, which will then help your organic search results. Advertising on Amazon is a great idea whether you’re selling electronics, books, toys, or something else.

Advertising on Amazon FBA can come up when people are watching their favorite films and TV shows or even when they’re shopping online. Video ads for Amazon can be streamed on TV or watched online.

Amazon Streaming Ads On TV

Streaming services are becoming more popular as people cut the cord and watch TV through them instead. This makes sense for businesses who want to run video ads on these services. Through connected TV (CTV) ads on Amazon, marketers can do just that.

TVs and other devices that can connect to the internet, like smart TVs, can show video ads that you create with CTV ads. People who use popular streaming services and sites can see your video ads. Businesses can reach new customers with Amazon Streaming TV ads on streaming platforms and video, such as:

Amazon Freevee
NFL Thursday Night Football and select live sports
Twitch streams live events
Fire TV’s tailored news app
TV/network broadcast applications

Amazon Online Video Ads

As people shop on Amazon-owned websites, some third-party publishers, and the Amazon Fire tablet’s wake screen, advertising can reach them with Amazon online video ads. Templated layouts, custom backgrounds, and paid brand video ads are the three main types of Amazon’s online video ads.

Autoplay Video: Templated Layout

A brand logo, a written headline, and a call to action link are all included in the templated video along with your video ad. Since the style is fixed, these ads don’t need any creative design help. For ads, the following are required:

The logo of your company or brand
Up to 50 characters for the headline

Autoplay Video: Custom Background

For a little more customization, marketers can make an Amazon video ad with a custom image background. Creative help from Amazon Ads is needed for this video ad choice.

Custom background video ads must meet the following requirements:

Excellent pictures with clear text
Amazon’s video player will have a dedicated spot on your picture.
Amazon Ads has more information about the standards for custom background ads on certain devices.

General Amazon Video Ad Specs

Some of the places these auto-play video ads can show up are on Amazon’s home page, on product information pages, and on the Fire tablet. Take a look at these general Amazon video ad rules and material needs:

On desktops and phones, videos can be up to three minutes long. On the Fire tablet, they can only be up to fifteen seconds long.
Product videos shouldn’t have black bars on any side of the video content. Clicking on the video will only play or restart the ad (with music on), so don’t include calls to action (CTAs) that tell people to click on it.

Advanced Amazon Ad Tips for Increasing Sales

Define Your Video Ad Campaign Goals And Audience

Setting clear, attainable goals is one of the best ways to make sure that your Amazon video ads strategy works. With goals, you can make sure that your video ads only show the right information and encourage people to take the desired action (CTA).

You should also make a clear list of your audience so that you can target the right people and make sure your message gets to them. If you know who your target group is, you can make ads that are more likely to reach them. Besides that, it can help your return on investment (ROI).

Get Right To The Point As Quickly As You Can

Unlike other types of media campaigns, video ad campaigns are all about getting people’s attention as quickly as possible.

Our attention spans are notoriously short—about eight seconds, to be exact. But that time can get even smaller when it comes to Amazon video ads.

People are going to be scrolling to find a certain product. It’s your job to use those few seconds to get their attention from shopping and show them that your movie is all they need to see.

Use Captions In Your Amazon Video Ads

Brands get two clear benefits from movies with captions. First, captions make things easier to use for people who have trouble hearing and depend on these tools. By using closed captions, you can keep some of your target audience from becoming turned off.

Second, captions let people see everything your video has to offer, even if they don’t have the sound for some reason. It has been found that a lot of people watch videos online and on social media without music.

Many people like to watch TV in silence, either because they’re in a public place and don’t want to bother other people or because they don’t want to risk their noise being too loud.

Get Rid Of Negative Keywords From Your Advanced Amazon Ads

Need to spend less on ads that don’t work? Get rid of any bad keywords that you don’t want your site to rank for. A negative keyword keeps out a word or phrase that doesn’t go well with your product.

One of the worst things you can do with Amazon ads is not use this trick. It will save you a lot of money. To give you an idea, if you sell leggings, you might want to rank for:

Pants for women
Wearing trousers with pockets
Leggings with a high waist for women
You wouldn’t want to be number one for “Lululemon leggings,” though.

People are looking for a brand other than yours, so paying to rank for that phrase will not give you a good return on investment.

To get a better Amazon FBA result, try filtering out keywords that get a lot of attention but not many sales. Not sure which words to put in your bad filter?

Scroll down and click on “Customer Search Term Report.”
Click on the “spend” tab.
Find buzzwords that don’t bring in many or any sales.
These words should be added to your bad filte

The Advanced Amazon Ad Placement Report Helps You Tweak Campaigns

To be a great Amazon FBA seller, you can’t just sit back and do nothing. Next week’s good actions won’t work as well next month.

Ads need to be constantly checked, analyzed and changed so that you don’t lose visibility and give your rivals an unfair edge. Additionally, Amazon’s placement data has changed over the past two years.

In 2018, buyers had just three choices: Other on Amazon, Remarketing off-Amazon, and Top Search on Amazon.

It now has five choices, and more formats are being tested in beta. These enable you to dig deeper into your data and give you more control over how well your campaign is doing. To what does the Amazon Ad Placement Report refer?

For advanced Amazon FBA selling tips, the Ad Placement Report is one of the most useful studies you can get.
Insights tell you which ad placements help people find your goods and which campaigns need some changes.
One example is that you might find that putting your ad in the middle of the page got more views and used less of your budget than putting it at the top of the page.

Additionally, the study helps you figure out which keywords are working the best. Instantly find out which search terms are giving you the best return on investment and which ones aren’t doing very well.

The Amazon Attribution Method for Ad Campaigns

A lot of Amazon buyers don’t know how to keep track of and measure how outside ads affect sales. What happens to customers once they get to your Amazon page is completely mysterious.

Thankfully, that’s not the case today. Others can see what happens to every customer they send to Amazon With Amazon Attribution.

Full-Funnel Analytics for Amazon

When brands use Amazon Attribution, they can access a lot more info about the sales funnel. You can use more than just conversion info. Instead, Amazon lets you see how people use your product on their site by showing you data like clicks, detailed page views, and the number of times people add your product to their basket.

What Customers Think

Metrics from Amazon Attributes let marketers see what people do when they visit their store. Does the customer put the item in their basket as soon as they land on the page? Do they decide that they like a different offering better? Not buying anything, right? You can answer all of those questions and more with Amazon Attribution.

Different Tracking For Every Ad Channel

You can make a huge number of tags, so you can always find out very detailed details about how each channel is doing. Marketers can use Amazon Attribution to make tags that are unique for each marketing platform.

What’s The Big Deal About Amazon Attribution?

It is not too much of an exaggeration to say that Amazon Attribution could change the way Amazon FBA sellers and suppliers do business. Tracking marketing efforts that weren’t on Amazon was a nightmare before the tool was made.

It was not possible to tell the difference between traffic from different marketing platforms. All of it was dumped at once.

With Amazon Attribution, everything changes. Now, brands and marketers can see exactly where each sale comes from, which is great in many ways.

7 Tips for Amazon Product Videos

Creating product videos for Amazon might sound hard if you don’t have much experience with videos. Luckily, you don’t have to try to make a Hollywood-style, high-budget video. An effective product video doesn’t have to be hard to understand. The best part is that it doesn’t have to cost a lot of money.

Read And Comprehend All Of Amazon Video’s Rules

Making videos that showcase, explain, and talk about a product. They should feel less like ads for your brand and more like resources for learning about your goods. Giving only real, correct information in your movies. Only make claims that can be backed up.

Not violating someone else’s intellectual property rights. Do not use songs or pictures that do not belong to you, and do not wear clothes or accessories that have branding from another company that people can see.

Amazon’s Recommended Product Video Specs

You can make sure your product videos look good and meet Amazon’s standards by following these tips:

Improve them to 1080p.
The file size limit is 5 GB.
Choose.mov or.mp4.
Use 60 characters or less to title.
These standards will help your Amazon videos get approved faster.

Create Customer Journey Videos for Each Stage

Different stages of the buying and study process will bring people to your listing. Make videos that address the different worries of customers at different points in the customer journey. Some examples of that are:

Showing off the product. Outline all the important features that people want to know about and show how your goods look when they’re being used.

Step-by-step video lessons on how to put together, install, and/or use your product should be made.
More use cases should be added. Show your users how to use your product in a variety of ways by making videos. Some examples of videos that could help people who are interested in your organization are to picture how they would look in a room, an office, and a pantry.

It will help your goods compete in the market if all of these things are useful to customers.

Keep it Short

A long, boring video probably won’t interest someone who is looking around Amazon. Remind yourself that the average human attention span is only eight seconds!

Customers want short product videos that give them useful information in an easy-to-understand way. Try to keep the videos underneath two minutes. Pick out the main points you want to make and get right to them.

Pick The Suitable Thumbnail

People look at a video’s thumbnail image first before choosing if they want to click on it and watch it. You don’t have to load an image for the thumbnail; Amazon will do it for you by taking one from the video.

You might get more views if you post a relevant, high-quality picture that gets people’s attention and lets them know what to expect.

Write an Effective Title

You have 60 characters to explain what your video is about and why people should click on it. Don’t waste them. Come up with a title that describes the video and gives a summary of what it will be about. Think about using keywords that people already know they use when they talk about your product.

What is the Amazon Advertising Platform?

The Amazon Advertising Platform is where Amazon’s customers can buy things. It’s a display advertising program that you can program to buy and handle display and video ads. This tool lets you combine the people who see your ads with the people who shop on Amazon.

Advertisers can reach people on third-party sites run by Amazon, such as IMDb, through AAP.
Let’s say you have an Amazon ad for a blender. That listing is looked at by someone who isn’t quite ready to change yet.

After a few days, that person is on IMDb looking up a star. While they’re on that page, they see an Amazon ad for your blender. Seeing the ad makes them want to click on it or go back to Amazon to think about their purchase again.

This is how your business can use AAP. You can’t directly advertise on Amazon; that’s part of their marketing services, which we’ll talk about later. You instead go after people on other sites based on how they behave on your Amazon offering.

AAP helps you get in touch with the right people after they look at your Amazon items. You can also make ads for your goods on Amazon to reach people you think might be interested in them.

Cost-per-impression (CPM) is how this advertising tool works. This means you pay every time someone sees your ad, even if they don’t click on it. You’re not paying for hits on your ad; you’re paying for people to see it.

3 Ad Options From AAP

Along with AAP, you can run these three main ads:

Desktop/Mobile Web Display Ads

AAP can put ads on the web for your business on both computers and phones. On a website, these are the usual ads that show up in text, at the top of the page, or on the side.

Mobile Banner Ads

If you want to advertise on AAP, you can also use mobile flash ads. They work on Android, Kindle Fire, and iOS, and let you target mobile people on third-party mobile apps. These ad conditions can be seen in this list.

With these mobile flash ads, Amazon has some rules that must be followed. Stick to a simple, unobtrusive background for your ad. People should be able to see the important part of your ad through the background of your banner, even if it has pictures and colors.

Just a little text is also fine. When it comes to mobile banner ads, Amazon doesn’t want lines of text. When you write your ad, only include the most important details.

Text that is less than 16 points should not be used. If you want people to be able to read it on a phone, you should use bigger font sizes. Your mobile advertising ads should be checked to see if they are clear.

Your ad also needs to have a 1-pixel border that isn’t white or a background with a lot of details. To set your ad apart from the site’s information, do this.

It’s also important to put your name or brand on the ad. Advertisers should let people know who is behind the ad.

For mobile ads, these are just a few of the things that AAP wants. To reach leads on their phones, this is a great choice.

Mobile Interstitial Ads

Mobile popup ads take up the whole screen. When you visit sites on your phone, these ads show up. Mobile popup ads can be shown on phones and tablets running Android, iOS, and Fire.
AAP lets you choose between a picture that takes up the whole screen and an ad that is about the size of a brick. Your ad’s “safe zone” is where you should put the most important information.
Just put your information here because Amazon wants you to. It will be possible to see and click on your information in the “safe zone.” For your safety, Amazon gives you a spot to put the most important details.
Place a big “Call to Action” button in your “safe zone” for this kind of advertising. To get people to look at the “safe zone,” you need a clear call to action that stands out.
With these ads, you don’t need a fence. The ad’s background must have something, like a color, style, or picture. So Amazon uses them because they don’t want any space around them.
It’s also necessary for your ad to include either Amazon’s logo or some text that links to it. Your offer will be seen as coming from Amazon this way.
A button that says “Stop” is in the upper right corner and “Ad Choices” is in the bottom left corner of mobile interstitial ads. You should think about these things as you write your ad.

What Is AMS?

For Amazon Marketing Services, AMS is the spelling. There will be knowledge about AAP as you learn more. There is a big difference between these two shows, even though they look alike.

The pay-per-click (PPC) ads that Amazon sells are grouped under the name AMS. That’s what you need to do to run pay-per-click (PPC) ads on Amazon’s site. On websites that aren’t its own, AMS doesn’t put ads.
These ads include headline search ads, product display ads, and paid goods. There are two ways to manage your ad campaigns: the AMS website or your Seller Central account.
Although AMS is a pay-per-click (PPC) advertising tool, its main goal is to get people to buy. It only costs you money when someone clicks on your Amazon ad. With a pay-per-click (PPC) ad, people on Amazon who are looking for a product like yours can find it and buy it.
In AMS, you can target buyers based on terms. What people do, how they shop, and other things let you talk to them. Individuals who are interested in your business are simple to get in touch with.
People who are very likely to buy can be reached through AMS. They are ready to buy; all you need to do is send them the right things. While trying to get in touch with good leads, AMS works well.

Why Is AMS Not The Same As AAP?

These two ad campaigns may look a lot alike, but they are very different.

AMS advertises products on other websites to reach viewers on Amazon.com. AMS is an internal service, while AAP is an external advertising service.
Only AAP can contact Amazon buyers outside of Amazon. Since it’s the sole method for purchasing ad space on Amazon, advertising initiatives benefit greatly.
Both marketing campaigns have different goals. AAP wants ad views, whereas AMS wants conversions from their PPC program.

Which Is Suitable For My Brand: AAP Or AMS?

There are two Amazon advertising schemes, and you may be wondering which one is better for your business. Basically:

Utilize AAP if you want to raise company awareness.
Utilize AMS if you want to increase sales.

Additionally, you can choose to utilize both of these advertising solutions. A strong advertising strategy can be made with AMS and AAP working together. Reaching people at the start and end of the buying cycle is possible.

Conclusion

When it comes to getting more people to buy their goods, Amazon ads are one of the best tools sellers have. Ads on Amazon will consistently bring in money for your business if they are set up properly and produce a positive return on investment (ROI).

Tayyaba

Hi there! I’m the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I’m not writing or working on projects.